🔍 Google is really pushing broad-match keywords

Plus, Bing to add ChatGPT features, Meta's illegal ad practices, and more. [View in browser]( | [Share]() [Search Engine Land]() Jan 05, 2023 Jan 05, 2023 Good morning, Search Marketer, when was the last time you checked your auto-apply settings? Google’s “Remove redundant keywords” recommendations are changing to remove any phrase or exact match keywords that were covered by broad match. This means that if you have a broad match keyword in your account that covers a phrase or exact match, Google will favor the broad match keyword and remove any others. Obviously this move is another attempt to push advertisers to use broad match exclusively. But take this as your reminder to check on your auto-apply settings. Like, now. Nicole Farley,Editor [Google’s “Remove redundant keywords” recommendations have changed]() Google says the change won't negatively impact performance. [Read more]() [Microsoft to add ChatGPT features to Bing Search]() Microsoft wouldn't comment but this feature can launch in the next couple of months, sources say. [Read more]() [Twitter is lifting its ban on political, cause-based ads]() Users will start seeing more cause-based ads on their feeds "in the coming weeks." [Read more]() [Guard your most valuable asset against pesky competitors]() Automatically monitor all infringements, guard against competitors and maximize ROAS. [Read more]() [EU rules that Meta’s ad practices are illegal]() The European Union's ruling could change the face of Facebook and Instagram's ad business. [Read more]() [7 ways to keep your customers coming back in 2023.]() Welcome to a new era of loyalty experiences. Gone are the days when loyalty programs were just about points and benefits. Now it’s more important than ever to drive customer demand and loyalty, but how do we do this successfully? Join us for our upcoming webinar and learn how to increase loyalty through personalized, differentiated and seamless experiences. [Register here!]() [A 5-step framework to scale your content operations and SEO]() Don't let a lack of content operational system sabotage your SEO success by killing output, slaughtering velocity and maiming morale. [Read more]() [Google drops the character limit for headlines in article structured data]() Google use to have a 110 character limit, now Google says there is no hard limit. [Read more]() [4 tips to build a data-centric culture in your agency]() Start laying the groundwork to build a culture of data within your organization by following these four tips. [Read more]() [Commerce Components by Shopify gives large retailers new ways to use the platform]() With CCS, retailers can choose which components of Shopify they want to integrate into their own systems. [Read more]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [This day in search marketing history: January 4]() Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more [Read more]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-part, expert-led SMX Master Class to dive deep into SEO, PPC, GA4, and more. [Choose your Master Class]() From MarTech - [EU hits Meta with $414m fine over advertising practices]() - [Nielsen announces first module for cross-screen audience measurement platform]() - [Implementation partner: The final brick in your DAM foundation]() - [MarTech’s B2B marketing experts to follow]() - [How CPGs can realize the value of first-party data with a CDP]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()