🔍 Happy New Year!

A final lookback at the top news stories and columns on Search Engine Land in 2022. [View in browser]( | [Share]() [Search Engine Land]() Jan 03, 2023 Jan 03, 2023 Good morning, Search Marketer, Happy New Year! Hopefully, you were able to take some time off, relax and recharge at some point during the past couple of weeks – or get caught up on your to-do lists during what is typically a fairly quiet time of the year in our industry. Hopefully your inbox isn’t as overwhelming as mine is today! Well, 2023 is here – and there’s a lot to look forward to and big changes coming our way. The Search Engine Land team is excited to get back to work today, bringing you the latest news and updates, as well as helpful guides and insights. But first, let’s take one final look back at the year in PPC, SEO and algorithm updates – as well as the most popular SEO and PPC articles from our Subject Matter Experts. Danny Goodwin,Managing Editor, Search Engine Land & SMX [PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more]() If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022. [Read more]() [Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond]() Google introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021. [Read more]() [SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more]() SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories. [Read more]() [Guard your most valuable asset against pesky competitors]() Automatically monitor all infringements, guard against competitors and maximize ROAS. [Read more]() [The paid search tactics you need to implement in the new year]() Branding ensures a forward momentum within a company. Discover how to monitor all competitive and partner activity around your brand, identify where you can reduce marketing costs and increase profitability. [Save your seat!]() [Top 10 PPC expert columns of 2022 on Search Engine Land]() Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022. [Read more]() [Top 10 SEO expert columns of 2022 on Search Engine Land]() Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022. [Read more]() [Where are your best customers coming from?]() “How did you hear about us?” What if you knew the answer before you picked up the phone? And could attribute the call to a specific keyword? Call analytics software does all that. [Learn more.]() [Google updates ad policies to allow more CBD promotions]() CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January. [Read more]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [4 marketing takeaways from 2022 to help you conquer 2023]() - [The latest jobs in martech]() - [How ‘the curse of knowledge’ may be hurting your business and what to do about it]() - [2023 Predictions: Digital media and advertising]() - [Top 10 immersive marketing trends that will grow your grinchy heart in 2023]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()