🔍 December 2022 link spam update is here

Plus, Google's Search status dashboard and how to 10x your paid search conversions. [View in browser]( | [Share]() [Search Engine Land]() Dec 15, 2022 Dec 15, 2022 Good morning, Search Marketer, the rollouts just keep coming. As the December [helpful content system update]() continues its rollout (that began Dec. 6), Google yesterday released the December 2022 link spam update. Rolling out over the next couple weeks, Google claims that the latest update detects both sites buying links, and sites used for the purpose of passing outgoing links. To do this, Google is leveraging SpamBrain. And no, SpamBrain is not what happens to you after eating too much canned ham. It’s Google’s AI-based spam prevention system that was released in 2018. SpamBrain was responsible for helping reduce hacked spam by 70% and reducing gibberish spam on hosted platforms by 75% in 2021, according to Google. [Learn more about the update here.]() Nicole Farley,Editor [Google releases December 2022 link spam update]() This update is rolling out now for the next couple weeks, while the helpful content is still rolling out. [Read More]() [Google launches new Google Search status dashboard]() This report will confirm if there is an issue with crawling, indexing or serving with Google Search. [Read More]() [How to drive 10x more conversions with magnetic paid search offers]() The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer. [Read More]() [How to increase revenue, improve efficiency and foster customer loyalty in 2023.]() Learn how to gain scalable performance while maintain control of your customer data. In our upcoming webinar we teach you how to increase speed to market and drive revenue growth. [Reserve your spot!]() [4 main types of local links and how to earn them]() Earning links for your local business starts with evaluating your organization’s values and making a genuine impact in your community. [Read More]() [New Google Analytics 4 Landing page report]() GA4 users should see the new report in their dashboards automatically but can also add it manually. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [3 last-minute Amazon optimization tips for the holidays]() Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [Server-side measurement: What is it really good for?]() - [A 4-step guide to creating a self-service marketing organization]() - [HubSpot’s November releases: A manager’s guide]() - [3 steps to building an effective martech stack]() - [Integrate and 6Sense announce ABM partnership]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()