🔍 ChatGPT blowing minds

Struggling with Google's New Merchant Experience (NMX)? Here's how to make the most of the new dashboard. [View in browser]( | [Share]() [Search Engine Land]() Dec 09, 2022 Dec 09, 2022 Good morning, Search Marketer, are you playing with ChatGPT yet? I typed in a variety of prompts yesterday to test it out. There are definitely some use cases for SEO and marketing (e.g., “Give me 20 topics to write about on [insert topic here]” had some solid results). It also managed to write some decent email templates and 1,000-word blog posts that could have been usable with some human intervention (read: creativity, fact-checking and editing).. However, ChatGPT is far from perfect – for now, your job is safe. Unlike Google Docs, which earlier this year I reported was able to [write some decent meta descriptions](), ChatGPT failed miserably at composing anything resembling a usable summary, let alone sticking to 160 characters, in my testing. Meanwhile, SEOs have been sharing plenty of fun examples on Twitter and Mastodon – @jamesfgibbons had a couple of my favorite tweets on ChatGPT that may help you get a flavor for the possibilities of ChatGPT: - [“write a treatise in the style of president john f kennedy on why #seo organic marketing is far superior than paid search or #ppc , do not use the first person”]() - [“write a script in the style of Seinfeld that describes the relationship between #seo marketers vs #ppc marketers and the fight over budget allocation within an enterprise organization”]() Danny Goodwin,Managing Editor, Search Engine Land & SMX [How to make the most of the new Google Business Profile dashboard]() Google's New Merchant Experience (NMX) has rolled out. Here's a rundown of the changes in GBP and how to get used to them. [Read More]() [Hit by the Google spam update? Here’s what you might be doing wrong]() Steer clear of outdated and dubious SEO tactics. Here are tips for doing SEO that benefits real-world users – without tricking anybody. [Read More]() [Subscribe with Google publishers may see an increase in clicks and impressions from Google Search]() This started on December 5th, in the search performance report in Google Search Console. [Read More]() [Maximize your search marketing budget with first-party conversation data]() Learn how to use this untapped data source and maximize every dollar spent. [Read more]() [The landscape of digital advertising is changing.]() Today’s consumers expect a personalized and intentional ad experience. Create targeting strategies that engages with your customers where they are. [Save your seat!]() [PPC management for ecommerce: 28 tools to explore]() Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface. [Read More]() [7 tips for a holiday-ready social media strategy]() Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips. [Read More]() [2023 digital marketing salary guide & hiring trends report]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read more]() [Changing URLs for SEO reasons: When is it OK?]() Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [Why marketers are replacing foundational martech]() - [How to ask customers for reviews (and actually get them)]() - [From startups to Fortune 500s: This marketing strategy is unbeatable]() - [Marketing industry diversity improving, but still lags for senior positions]() - [What is ecommerce and which trends are shaping its future?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()