🔍 How to optimize for Google's featured snippets

Plus, learn nine ways you can advance your career in search marketing. [View in browser]( | [Share]() [Search Engine Land]() Dec 08, 2022 Dec 08, 2022 Good morning, Search Marketer, are you struggling to get (or keep) featured snippets? It really is a skill. Often, you just need to make some simple on-page adjustments that clearly define the topic for users. Also, never use your brand name. But using a “what is” statement can be helpful. In his [article](), Search Engine Land contributor Chris Long shares some helpful guidelines on how to optimize for the featured snippet and potentially earn your position in this coveted SERP real estate. Nicole Farley,Editor [How to get Google featured snippets: 9 optimization guidelines]() Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. [Read More]() [How to advance your SEM career: 9 attributes to master]() To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership. [Read More]() [Feeding data to automation: In-house teams’ secret sauce to Google Ads]() Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible. [Read More]() [Give your customers what they want with ecommerce AI]() Match customers with the products they are searching for. [Read more]() [How to target your audience with absolute precision]() Reach the right viewers that will make your campaign a success with a variety of strategies, data sources, and segmentation. [Save your seat!]() [3 SEO tools to build for your clients in Looker Studio]() Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here. [Read More]() [Rich results: 22 things every SEO pro needs to know]() Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. [Read More]() [2023 digital marketing salary guide & hiring trends report]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read more]() [When to fire your content marketing agency: 7 things to consider]() Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [From startups to Fortune 500s: This marketing strategy is unbeatable]() - [Marketing industry diversity improving, but still lags for senior positions]() - [What is ecommerce and which trends are shaping its future?]() - [Bermuda Tourism launches 3D digital out-of-home in New York]() - [Tags vs. metadata in DAM: What’s the difference?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()