🔍 The Google helpful content system got more helpful

Plus, analysis of the Google spam update impact on location pages. [View in browser]( | [Share]() [Search Engine Land]() Dec 07, 2022 Dec 07, 2022 Good morning, Search Marketer, Google has done its second release of its helpful content system/update. The helpful content update started to rollout on Monday, but Google did not announce it until yesterday because it wasn’t noticeable until then. Have you noticed anything? Also, this update adds more signals to the helpful content system for Google to detect when content is written just for search engines or rather for people. Note, the biggest update here is that it is not just English anymore but also for any language, globally. Hope this was helpful! Barry Schwartz,Helpful search reporter [Google helpful content system update rolling out now (December 2022 update)]() This update adds new signals and also brings the helpful content update globally for all languages. [Read More]() [Google Search rolls out new search refinements for top bar filters with related topics]() As previewed at the Search On event, now these new related topics options can show in the top far filter options. [Read More]() [Location pages in Google’s crosshairs after October spam update]() Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do. [Read More]() [Supercharge your marketing ROI for success]() Measuring marketing performance is a delicate balance between science and art. [Read more]() [Webinar Tomorrow: Connect customer data to drive marketing efficiency]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [RSVP today!]() [Ecommerce SEO & UX: 4 simple tips to boost traffic and sales]() Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips. [Read More]() [4 new Microsoft features, and 5 other December updates]() Some of the updates, announced earlier this year, have been expanded into new markets. [Read More]() [Compare 16 top SEO platforms]() This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn more]() [Google Chrome adds 3 site search shortcuts]() Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [Bermuda Tourism launches 3D digital out-of-home in New York]() - [Tags vs. metadata in DAM: What’s the difference?]() - [MarTech’s email marketing experts to follow]() - [Webinar: Drive smarter engagement across the customer journey]() - [Where should a CDP fit in your martech stack?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()