🔍 Another record-breaking Black Friday

Plus, Microsoft wants to double its ad business and new Twitter ad targeting. [View in browser]( | [Share]() [Search Engine Land]() Nov 29, 2022 Nov 29, 2022 Good morning, Search Marketer, $9.12 billion in online sales. Despite a rising cost of living and sagging consumer sentiment, [Black Friday online sales]() shattered records. Again. SEO and PPC will continue to play a crucial role during this critical holiday season for brands and businesses. Hopefully your months of planning are already starting to pay off. We wish you a successful (and lucrative) holiday season ahead. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Black Friday sales up nearly 12% from 2021]() Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020. [Read More]() [Microsoft is planning to double the size of its ad business to $20 billion]() Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple. [Read More]() [Rich results: 22 things every SEO pro needs to know]() Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. [Read More]() [Do MORE with LESS.]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [Learn how]() [Twitter has launched 3 new ad targeting options]() The new updates have been in the works for months, but likely won't be a huge game-changer for most. [Read More]() [When to fire your content marketing agency: 7 things to consider]() Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn More]() [Yahoo now has a 25% stake in Taboola]() Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Start training now]() From MarTech - [Yahoo and Taboola sign “30-year” exclusive ad agreement]() - [How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey]() - [Marketers using more data sources in search of better data quality]() - [November online spending up only 0.1% heading into Black Friday]() - [4 tips for a great CDP implementation]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()