🔍 ICYMI, our top articles from last week

Is link juice the new snake oil of SEO? [View in browser]( | [Share]() [Search Engine Land]() Nov 28, 2022 Nov 28, 2022 Good morning, Search Marketer, we’ve been occu-pied. Puns aside, we hope those who celebrate had a great Thanksgiving. Whether you “stuffed” it with family, food, friends, or were solo relaxing, playing video games and sleeping in, we hope you’re fully charged and ready for a little light reading. From link juice and ranking systems, to Shopify and maps, here’s what you might have missed in our most popular articles from last week. Nicole Farley,Editor [Link juice: Is it the new snake oil of Google SEO?]() Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it. [Read More]() [15 ways to secure your WordPress site]() Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance. [Read More]() [Google launches new search, shopping and maps features]() Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more. [Read More]() [Do MORE with LESS.]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [Learn How]() [Shopify is testing a new universal search feature]() But the new feature could hurt merchants who decide not to pay to rank higher in results. [Read More]() [Mastodon: The new way to connect with other SEO pros]() Here's what search marketers need to know about joining Mastodon, along with tips for getting started and participating in discussions. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn More]() [Google publishes document on more notable ranking systems]() Google also lists the algorithms that are no longer being used for search rankings. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Start Training Now]() From MarTech - [November online spending up only 0.1% heading into Black Friday]() - [4 tips for a great CDP implementation]() - [How brands are using CTV and OTT for the 2022 FIFA World Cup]() - [3 ways to make martech simple again]() - [33 World Cup marketing statistics you need to know]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()