🔍 A spam policy against circumventing spam policies

Are your customers happy with your agency? [View in browser]( | [Share]() [Search Engine Land]() Nov 23, 2022 Nov 23, 2022 Good morning, Search Marketer, Google introduced a new policy for those getting around its current policies – no joke. The new Google Search spam policy is named “[policy circumvention]()” and it is basically a catchall search spam policy. It says if you find ways around the other spam policies and get your site or content back into Google Search by using some circumvention strategies, then that is against Google’s guidelines and Google may take action against your content, site or account. In short, don’t be sneaky and manipulative with your SEO efforts. Barry Schwartz, SEO Policy Czar [Google Search adds new spam policy: Policy circumvention]() If you find ways to get around Google's spam measures, Google may take action on your content, site or account anyway. [Read More]() [NPS for agencies: How to capture client and employee satisfaction]() Client and employee churn is part of running a business. Understand if your agency is on the right track by measuring your NPS and eNPS. [Read More]() [Use this SEO forecasting template to gain insights for 2023]() Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead. [Read More]() [Guard your most valuable asset against pesky competitors]() Automatically monitor all infringements, guard against competitors and maximize ROAS. [Read more]() [Do MORE with LESS.]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [Learn How]() [Google is testing new Rewarded Ad Gate beta program for publishers]() The program will give publishers an opportunity to monetize their most engaged users. [Read More]() [New report shows Google cost per lead has increased for 91% of industries]() The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022. [Read More]() [Increase your page rankings and organic traffic with user-generated content]() See why Google and shoppers prefer the authenticity and trustworthiness of user-generated content. [Learn More]() [Google’s Panda algorithm evolved into the Coati algorithm]() At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [How brands are using CTV and OTT for the 2022 FIFA World Cup]() - [3 ways to make martech simple again]() - [33 World Cup marketing statistics you need to know]() - [3 “secret” marketing tools in Google Analytics 4]() - [Ad spend projected to grow 5.9% in 2023]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()