🔍 Marketing in a recession: Avoiding 5 common mistakes

And Google says to “double down” during economic uncertainty. [View in browser]( | [Share]() [Search Engine Land]() Nov 21, 2022 Nov 21, 2022 Good morning, Search Marketer, do you know how to prepare your accounts for a recession? Google says to double down on what’s working and take calculated risks to identify new opportunities. They’re not necessarily wrong, but there’s a lot more involved to navigating a recession and emerging successfully. Luckily, Search Engine Land contributor Laura Schiele is here to teach us how to position our brands and avoid the five most common (and costly) mistakes. [Check out her article](). Nicole Farley,Editor [Marketing in a recession: How to avoid 5 common mistakes]() Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul. [Read More]() [Google’s formula for navigating economic uncertainty involves “doubling down”]() Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change. [Read More]() [5 best practices for tracking offline conversions in Google Ads]() Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns. [Read More]() [Delivering rich and personalized customer experiences within the media ecosystem]() To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. [Read more]() [Learn How We Increased Conversion Rates by 30x]() Customers are using more channels and devices than ever and have high expectations. With a CDP in place, you gain a complete view of customer behavior that can drive the most comprehensive customer experience possible, without blind spots. [Learn how]() [Are we officially saying goodbye to Twitter? It depends on who you ask]() The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around? [Read More]() [YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators]() #YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google]() From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works. [Read More]() [Now available: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand. [Register now]() From MarTech - [Ad spend projected to grow 5.9% in 2023]() - [Innovation vs. rebranding: How to choose the best change for your business]() - [The latest jobs in martech]() - [Webinar: It’s time to modernize your online experience]() - [How companies are leveraging clean rooms and first-party data as cookies vanish]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()