🔍 Big picture SEO

Plus, how to set up GA4 for holiday season success. [View in browser]( | [Share]() [Search Engine Land]() Nov 09, 2022 Nov 09, 2022 Good morning, Search Marketer, yesterday’s newsletter focused on a Google algorithm update you never heard of. The [teaser video]() we released about this was a fun and catchy way to get you excited about what you will hear from our SMX Next opening keynote with Google VP of Search Hyung-Jin (H.J.) Kim. But while I love to write and talk about updates with catchy names, what really matters is the big picture SEO that will make you better at your job and help you see long-term performance. I know I’ve written this before, but my interview with Kim is jam-packed with those big picture ideas that you can use to make you better at SEO and digital marketing. Which is why I strongly recommend you [register and attend SMX Next]() for free next week. Barry Schwartz,Google Search Interviewer [How brand marketing helps improve E-A-T signals: An introduction]() Learn the core principles of good brand marketing and how it can positively demonstrate expertise, authoritativeness and trustworthiness. [Read More]() [10 Google Analytics 4 settings to check before the holiday season]() The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now. [Read More]() [Instagram’s in-app post scheduling tool now available to professional accounts]() The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts. [Read More]() [SEO Made Simple]() Get your step-by-step process needed to optimize any content or website. [Read more]() [7 tips to turn Google’s Search Essentials into strategy]() Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance. [Read More]() [What is Google Looker Studio and how you can use it]() Google Data Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started. [Read More]() [Webinar Tomorrow! 5 Ways to Improve your Content Workflows and Strategy in 2023]() Learn how the most successful content and creative teams are currently executing production and managing workflows. [RSVP Today!]() [Technical SEO testing: How Googlebot handles iframes]() Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL. [Read More]() [Compare 16 top SEO platforms]() This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn more]() [Next week: Free online search marketing training]() Actionable tactics that drive SEO and PPC success are just a click away. Attend SMX online, November 15-16, for free! [Register now]() From MarTech - [6 email metrics to help reach marketing goals and make business decisions]() - [The moving target of permissible PII]() - [Twitter’s demise would cost marketers an important, useful channel]() - [Modeled behavior: A future-proofed new measurement strategy]() - [Marketo’s October releases: A manager’s guide]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()