🔍 How to level up your analytical skills with Excel

And, the Google spam update has completed [View in browser]( | [Share]() [Search Engine Land]() Oct 24, 2022 Oct 24, 2022 Good morning, Search Marketer, do your Excel skills… excel? I remember working for a large tech company in 2010 and learning Vlookup for the first time. I thought “how in the world does nobody else know about this!” I was a little naive, but nevertheless I thought I had stumbled upon something magnificent. Fast forward 12 years and I have to admit, my excitement around Excel has deteriorated. That is until I heard that Anthony Tedesco was going to be speaking at this year’s SMX Next. He’s an Excel wiz and he’ll teach you to conduct analysis at scale, and effectively identify optimizations that will move the needle, which will make you look like a genius to your stakeholders. [Register for free]() so you don’t miss his session on Tuesday Nov. 15. Nicole Farley,Editor [Google October 2022 spam update done rolling out in less than 48 hours]() The update started on October 19th and was completed less than two days later on October 21st. [Read More]() [Why you should fire clients more often (and how to do it the right way)]() The best thing an agency can do is to fire clients regularly. Here's how to tell it's time to let go of clients who are no longer a good fit. [Read More]() [7 useful Excel formulas and functions for PPC]() Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle. [Read More]() [Webinar Tomorrow! Steps to Deliver Highly Personalized Experiences With Quality Data]() If your brand lacks a golden record for each customer, join our webinar and learn how to get started. [RSVP today!]() [4 advanced ways you’re not measuring SEO effectiveness – yet]() Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics. [Read More]() [Revenue optimization: 3 ways to get your advertising efforts right]() Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising. [Read More]() [Webinar: Jumpstart your SEO with content]() Create the content your audience that matches what your audience is searching for. [Learn more]() [Your guide to Google Analytics 4 attribution]() Understand how attribution in GA4 works vs. Universal Analytics and what the differences mean for conversion tracking. [Read More]() [E-A-T, GA4, schema, automation... explore it all at SMX]() Join us online, November 15-16, to learn actionable tactics and invaluable insights that can help you execute winning search marketing initiatives. [See the agenda]() From MarTech - [Adobe reports growing opportunities for “non-professional” content creators]() - [HubSpot’s September releases: A manager’s guide]() - [It’s time to reconsider how you measure and interpret your email campaign performance]() - [The latest jobs in martech]() - [Webinar: 5 ways to improve content strategy in 2023]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()