🔍 Google Search Essentials

And the finalists for the Search Engine Land 2022 Awards are… [View in browser]( | [Share]() [Search Engine Land]() Oct 14, 2022 Oct 14, 2022 Good morning, Search Marketer, R.I.P., Webmaster Guidelines. Google has refreshed, consolidated and renamed its Webmaster Guidelines. These guidelines have been an essential, must-read SEO resource for 20 years and are now known as [Google Search Essentials](). What’s new aside from the name? There’s now a section on technical requirements (to help people understand how to publish content in a format that Google can index and access that content). Google has also updated its guidance around spam and added some key best practices when creating sites and content. We’ve asked the brilliant Marie Haynes to share her thoughts on this change with all of you. We’ll publish that as soon as possible on Search Engine Land. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Search Engine Land Awards 2022: Complete finalists list]() We're excited to announce the nominations for this year's Search Engine Land Awards. And our first two winners! [Read More]() [Google replaces its Webmaster Guidelines with Google Search Essentials]() Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term "webmaster." [Read More]() [Revenue optimization: 3 ways to get your advertising efforts right]() Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising. [Read More]() [5 ways you’re hurting account performance when it comes to RSAs]() Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. [Read more]() [20 advanced Google search operators you need to know]() Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. [Read More]() [What is a digital events platform and how can it help you?]() Event marketing has changed radically in the last two years because of the pandemic. Virtual events and here to stay and digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. [Learn more]() [What the new wave of machine learning libraries means for SEO, marketing]() There's more to algorithms than Google. Learn about advances in machine learning, how they're used today, and what's in it for you. [Read More]() [2022 trends in email marketing]() With email being so essential and critical, it’s important for email marketers and email designers to stay up to date. Identify–and evolve with–what’s trending in the world of email design and marketing. [Learn more]() [The modern search landscape: How and where to reach your target audience]() Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar. [Read More]() [The SMX agenda is live! See everything you get.]() Two exclusive Google keynote conversations, next-level search marketing topics, trusted industry experts, invaluable live Q&A, and much more — all for free, and all without leaving your desk. [See the agenda]() From MarTech - [4 common problems marketers and data analysts can solve together]() - [NIL as well as pro female athletes attract big endorsements]() - [Lowe’s and Yahoo team up for retail media partnership]() - [Practice Lead: Getting started with the Agile Marketing Navigator]() - [Webinar: Deliver highly-personalized experiences with quality data]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()