🔍 Google gets explicit on local reviews

Plus, Google can now automatically create your ad assets [View in browser]( | [Share]() [Search Engine Land]() Oct 07, 2022 Oct 07, 2022 Good morning, Search Marketer, are you making the most of advanced Google search operators? Search Engine Land contributor Jon Clark has written a useful (and popular) article highlighting [20 search operators you need to know](), as well as when you can use them. Plus, you can combine search operators to help discover link building opportunities, indexing issues, internal linking opportunities and more. Happy advanced searching! Danny Goodwin,Managing Editor, Search Engine Land & SMX [Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed]() Google is now being very explicit about this in their guidelines, so be careful. [Read More]() [Google Ad recommendations can now be applied as experiments]() You can now test relevant recommendations in your account without changing your campaigns or compromising your performance. [Read More]() [Google Analytics v3 Search Console report currently not showing query data]() The data is showing in GA4 and in Search Console but not in Universal Analytics 3. [Read More]() [Why the media industry embraces martech transformation to win over consumers]() To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. [Read more]() [Google can now automatically create your ad assets]() Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords. [Read More]() [Webinar: Set your brand up for loyalty success in 2023]() Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report. [RSVP today!]() [What the new wave of machine learning libraries means for SEO, marketing]() There's more to algorithms than Google. Learn about advances in machine learning, how they're used today, and what's in it for you. [Read More]() [Amazon advertising optimizations to crush Q4]() End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic. [Read More]() [New! MarTech Guide to Digital Event Platforms]() Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors. [Learn more]() [Live chat, pixel helper, and 7 other Reddit Ads Manager updates]() 9 new Reddit Ads Manager features could give advertisers an incentive to test the platform as a potential traffic channel. [Read More]() [Actionable. Expert-led. Free. See the SMX agenda preview!]() Two exclusive Google keynote conversations, next-level search marketing topics, trusted industry experts, invaluable live Q&A, and much more — all for free, and all without leaving your desk. [See what’s in store]() From MarTech - [How to build customer profiles using a CDP]() - [Marketing collaboration and experimentation in action]() - [Hot Topic launches metaverse Halloween collection on Roblox]() - [CDP. CTV. DAM. The fall season of MarTech is now available!]() - [Supporting Cast: Getting started with the Agile Marketing Navigator]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()