🔍 Strange traffic patterns

And paid search advertising continues to thrive amid economic uncertainty. [View in browser]( | [Share]() [Search Engine Land]() Sep 19, 2022 Sep 19, 2022 Good morning, Search Marketer, is your traffic down or up unexpectedly? It could be due to Google’s latest algorithm update. Or it could be something else entirely. Somebody emailed me, convinced that their site had been hit by Google’s helpful content update. Except, this email arrived in my inbox a couple of days before the helpful content update actually started rolling out. So clearly, it wasn’t that. If you ever find yourself in the same situation – unsure why you’re seeing strange traffic fluctuations – make sure to read or revisit Nichola Stott’s excellent article, [How to tell if you’ve been hit by an algorithm update](). It will help you do your SEO detective work. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Search advertising is thriving amid economic uncertainty, new report confirms]() Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019. [Read More]() [How to approach B2B advertising during a challenging Q4]() Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape. [Read More]() [The latest jobs in search marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. [Read More]() [Webinar Tomorrow: Skyrocket Your Results With Organic and Paid Search Harmony]() The cost of unnecessary paid brand clicks quickly adds up. Get tactical and immediate takeaways on lowering your ad spend without sacrificing your results. [Learn more]() [E-A-T auditing: How to level up your credibility game]() Learn an exhaustive and provocative E-A-T auditing approach that will help drive immediate and long-lasting SEO results. [Read More]() [PPC management for ecommerce: 28 tools to explore]() Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface. [Read More]() [Learn the 5 trust signals that drive conversion]() Learn the right trust signals that work, from search to checkout. Including both brand-generated and user-generated content that improves SEO, trust, and conversion. [Learn more]() [How GA4, data modeling and Google Ads work together]() Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. [Read More]() [Expert-led search marketing training + live Q&A... without leaving your desk]() Don’t miss your opportunity to learn actionable tactics to tackle the challenges you’re facing today… and brand-safe strategies to prepare for what’s coming next. Join us online, November 15-16, at SMX Next for free! [Learn more]() From MarTech - [Salesforce unveils features to boost automation for marketing and sales]() - [Content marketing: What it is and why marketers should care]() - [HubSpot’s August releases: A manager’s guide]() - [The latest jobs in martech]() - [Learn about the benefits of using a CDP and compare top vendors]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()