🔍 SMX Next

And Google updates their Invalid Traffic policies [View in browser]( | [Share]() [Search Engine Land]() Sep 08, 2022 Sep 08, 2022 Good morning, Search Marketer, it’s that time of year again. Have you been wondering what new strategies and tactics to implement for your PPC clients in 2023? Are you still confused about GA4, or curious about Spotify or CTV ads? Mark your calendars for Nov. 15-16 because SMX Next is all about creating forward-thinking, innovative campaign strategies to drive success in 2023 and beyond! Register for free [here](). Nicole Farley,Editor [Google has updated its Traffic Quality site with new text and policy visuals]() One example of invalid traffic is the use of deceptive elements on a web page in a way that a user is tricked into clicking on an ad that they didn't expect to click on. [Read More]() [Google is rolling out new campaign and ad group Setup columns]() Setup columns are rolling out and advertisers may or may not see the feature in their accounts yet. [Read More]() [Registration is open for SMX Next… grab your free pass now!]() Don't miss your final chance in 2022 to unlock actionable tactics from expert search marketers... for free! [Read More]() [How to optimize the marketing KPIs moving the needle in e-commerce]() Access this e-book and learn how performance marketers drive results with these proven strategies. [Read more]() [YouTube updates Masthead ad requirements to allow sports betting]() A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones, and tv screens. [Read More]() [Webinar: How Google Paid Search Automation Has Changed the Game for Marketers]() With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. [Read more]() [Optimizing content for search: A 4-step guide]() Simply churning out content is not enough to win at SEO today. You need to create helpful content for your audiences. [Read More]() [How to create, analyze and optimize Dynamic Search Ads]() Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions. [Read More]() [Outsmart CPM Inflation]() Take steps to make your digital ad spend more effective in the face of escalating prices. [Learn more]() [7 tips for transitioning from in-house marketing to agency life]() New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. [Read More]() [[DEADLINE TOMORROW] Earn industry-wide praise, boost team morale, and generate new business]() Enter the 2022 Search Engine Land Awards for your opportunity to be recognized for your amazing work over the last year. Final deadline: TOMORROW, Friday, September 9! [Enter Now]() From MarTech - [Webinar: 5 ways to survive an uncertain economy]() - [Exclusive insights from Coca-Cola, Amazon, Petco, and more — only at MarTech]() - [Optimizing the online experience for disabilities improves it for all customers]() - [Top 3 marketing use cases for the B2B metaverse]() - [Webinar: How to choose whether to build or buy with this CDP checklist]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()