🔍 Will Google's helpful content update end with a bang or whimper?

And, Google outages, broken features and incorrect reporting. [View in browser]( | [Share]() [Search Engine Land]() Sep 02, 2022 Sep 02, 2022 Good morning, Search Marketer, it’s been a week since Google’s helpful content started rolling out. We expected this update to be significant. It hasn’t been so far. But Google’s Danny Sullivan has reminded us that it isn’t finished rolling out yet. So is this the quiet before the storm? Or is it a totally insignificant Google algorithm update because everyone is publishing such incredibly helpful content? By this time next week, we should have the answer to whether the helpful content update ends with a bang or a whimper. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Google: Helpful content update isn’t done]() SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined. [Read More]() [Google shares 4 examples of how to improve a meta description]() Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions. [Read More]() [Google reports issue affecting Impression Share and Auction Insights]() The issue has been affecting user accounts for almost 3 days, with no estimated date when it'll be fixed. [Read More]() [Compare 15 top SEO platforms]() This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn more]() [Additional Google issues reported, now affecting API]() Another Google outage is reported and advertisers are scrambling to figure out what's going on. [Read More]() [7 tips for transitioning from in-house marketing to agency life]() New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. [Read More]() [The CMO’s Formula To 3x Your Digital Marketing Campaign Results]() Discover the 5 best practices for CMOs and other marketing leaders to adapt to the changing digital landscape. [Learn more]() [Twitter Circle: Limit who can view your tweets]() Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing. [Read More]() [Your hard work deserves recognition: Enter the 2022 Search Engine Land Awards now!]() Earn new business, boost company morale, showcase your amazing work, and enjoy well-deserved praise from the search marketing community. Enter before the final deadline, Friday, September 9! [Enter Now]() From MarTech - [Best practices for getting started with AI]() - [Waste Removal: Getting started with the Agile Marketing Navigator]() - [Artificial intelligence is getting even smarter]() - [What will have the biggest impact on consumer holiday shopping?]() - [New Taboola feature fights fake news on social media]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()