🔍 How Google uses NLP to interpret content

And Performance Max self-upgrades are here [View in browser]( | [Share]() [Search Engine Land]() Aug 24, 2022 Aug 24, 2022 Good morning, Search Marketer, how much do you know about NLP? Natural Language Processing (NLP) is the ability of a computer to understand and interpret human language as it’s spoken and written. Popular examples of NLP are Siri, Alexa, and the speech-to-text function on your mobile phone. But how does Google use NLP in search? Well, MUMs the word. MUM, meaning Multitask Unified Model, that is. Google language models like BERT and MUM use query processing, such as Identifying the thematic ontology, to understand and answers complex search queries. To learn more about how BERT and MUM work, check out the [article](). Nicole Farley,Editor [How Google uses NLP to better understand search queries, content]() Learn the role that natural language processing plays in making Google search even more semantic and context-based. [Read More]() [3 valuable Google Analytics 4 reports for SEOs]() It's time to set up your SEO reports in Google Analytics 4. Here are three common and useful reports to get started with. [Read More]() [Debunking the 4 myths of consumer data privacy that are holding marketers back]() Learn about three actions you can take today to help your organization successfully navigate the privacy-first era. [Read more]() [Google Performance Max self-upgrade tool for Local campaigns is now available]() Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time - and tool - has come. [Read More]() [A 3-phased approach to proactive online reputation management]() It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how. [Read More]() [Webinar: Which Ad Platforms to Test for Your B2B Brand]() Is the newest trend worth investing the time and effort to help you reach your target audience? [RSVP Today]() [How to maximize insights from Performance Max]() Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help. [Read More]() [Find out more about enterprise SEO software platforms]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn More]() [Want to speak at SMX? Now’s the time to submit a pitch!]() If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next. [Read More]() [The science of SEO explained...]() Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns. [Free Download]() From MarTech - [MediaMath to support Unified ID 2.0]() - [Simpli.fi introduces CTV reach for linear TV advertisers]() - [What new ad-supported streaming TV announcements mean for digital marketers]() - [How location data helps marketers acquire new customers and expand campaigns]() - [3 ways to do segmentation in Google Analytics 4]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()