🔍 Google's helpful content update

And, Google adds additional CTV buying options in Display & Video 360 [View in browser]( | [Share]() [Search Engine Land]() Aug 19, 2022 Aug 19, 2022 Good morning, Search Marketer, Google is launching a new algorithm update. Are you ready? The helpful content update, launching next week, will be significant, will be applied site-wide, and aims to reward content that has been written for humans, rather than search engines. Does it sound great in theory? Absolutely. And I’m seeing a lot of positive reaction to the news so far. However, let’s remember that this update won’t be good news for everyone. Many of us are biased to think our own content is high-quality. But your definition of helpful content won’t necessarily always align with Google’s. So maybe hold off on the celebrations (for now). And Google isn’t stopping there. The fifth product reviews update – called the August 2022 product reviews update – will also launch soon. Stay tuned. Search Engine Land will continue to keep you up to date on all the latest developments and fallout of these algorithm updates in the coming weeks. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Google’s new helpful content update targets sites creating content for search engines first]() Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade. [Read More]() [Google to release August 2022 product reviews update in coming weeks]() The fifth version of the Google product reviews update will be rolling out after the helpful content update. [Read More]() [Webinar: SEO Recon--The What, Why, and How for Building Amazing Links]() Page One Power link-building experts spill their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip. [RSVP Today]() [Google adds additional CTV buying options in Display & Video 360]() Google's three new features should help advertisers using CTV reach and measure the right audiences. [Read More]() [Google releases Ads API version 11]() Google has released 13 new updates across assets, audiences, bidding, campaigns, experiments, and planning. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn More]() [How to approach SEO in a period of global disruption]() A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots. [Read More]() [Perfectionism in SEO: A route to self-destruction]() Is perfectionism holding you back as an SEO professional? Here are some ways you can overcome unhealthy perfectionistic tendencies. [Read More]() [The science of SEO explained...]() Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns. [Free Download]() From MarTech - [Google favors helpful content over search engine-first in new update]() - [PGA TOUR transforms fan experience, analytics and customer feedback]() - [Work in Progress Limits: Getting started with the Agile Marketing Navigator]() - [Amazon decision to use Nielsen is big boost for beleaguered rating service]() - [TransUnion partners with Canvas Worldwide to boost omnichannel CX]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()