🔍 Crawl. Render. Index. Rank.

Plus, featured snippets callouts now use MUM and general consensus. [View in browser]( | [Share]() [Search Engine Land]() Aug 12, 2022 Aug 12, 2022 Good morning, Search Marketer, “What’s the difference between crawling, rendering, indexing and ranking?” Aside from this being a great question to ask when hiring for SEO positions, understanding the key stages of search – crawling, rendering, indexing and ranking – is essential for all SEO professionals. Why? Because it isn’t just semantics. These four stages are all separate, technical processes. Make sure to read Search Engine Land contributor Chris Silver Smith’s excellent, in-depth refresher on [how search engines work](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [The 4 stages of search all SEOs need to know]() Understanding how search engines work is fundamental for SEO professionals. Here's a refresher on crawling, rendering, indexing and ranking. [Read More]() [Google steps up featured snippets with MUM; reducing false premise results by 40%]() Google is using general consensus for callouts, expanding content advisories and about this result in Google Search. [Read More]() [Webinar: Learn the key to email marketing success]() Join Salesforce and Hertz for this live webinar and learn how to maximize marketing spend and optimize best practices with the right email service provider. [RSVP Today]() [Google reporting issue with Search Console Discover report]() This data logging issue was on July 26, 2022 - any drops in clicks or impressions might be just a reporting bug. [Read More]() [Do you plan to attend in-person events in the next year?]() With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey. [Read More]() [5 Steps: How to succeed with digital work management during the hybrid work era.]() This guide is a great first step to understanding more about digital transformation and how to keep pace with the speed of work. [Read More]() [Want to speak at SMX? Now’s the time to submit a pitch!]() If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next. [Read More]() [Site taxonomy for SEO: A straightforward guide]() In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies. [Read More]() [[Next week] Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-part, expert-led SMX Master Class — online next Tuesday and Wednesday, August 16-17 — to dive deep into SEO, PPC, GA4, and more. [Choose Your Master Class]() From MarTech - [B2B buyers are much more concerned about a company’s values than the general public]() - [3 content challenges and how marketers can overcome them]() - [Getting started with the Agile Marketing Navigator: Story Points]() - [Google delayed third-party cookie deprecation: Why and what’s next?]() - [6 martech contract gotchas to be aware of]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()