🔍 SEO success requires experience, not checklists

Plus, Google's new, simpler tag. [View in browser]( | [Share]() [Search Engine Land]() Aug 03, 2022 Aug 03, 2022 Good morning, Search Marketer, SEO success cannot be achieved by following a checklist or reading someone else’s tutorials. SEO success requires experience – and a lot of it. I don’t say this to disparage SEO checklists, any content SEO bloggers write or even the content we (I) publish on Search Engine Land. That is all necessary to gain experience. However, you can’t just follow a set of detailed instructions and see SEO success. SEO success is a multitude of things and requires deeply understanding those checklists and implementing a long-term SEO strategy for your site that adapts and improves as you gain experience. Google’s John Mueller had a [great rant on Twitter](), saying “maybe you should stop reading SEO blogs and instead do something useful for your site & its users?” He is not saying that SEO blogs are bad. His point is that you need to produce something unique on your site. No checklist or third-party blog can tell you how to do that. Barry Schwartz, SEO ranter [Google releases simple, centralized tag solution]() The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. [Read More]() [Google’s Local Services Ads platform has a problem with spam]() Fake business names, virtual offices, multiple rankings... Google has a spam issue with LSAs and getting it fixed is easier said than done. [Read More]() [Webinar Tomorrow: Learn how to build quality links at scale]() Kevin Rowe from Purelinq will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and drive maximum impact. [RSVP Today!]() [6 reasons why it makes sense to outsource SEO]() Although brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO. [Read More]() [Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates]() The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn More]() [Twitter continues testing the edit button, allowing multimedia tweets]() Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities. [Read More]() [Website migration checklist: 10 steps for success]() Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. [Read More]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, GA4, and more. [Choose your Master Class]() From MarTech - [Email marketing webinar: Find the right platform]() - [3 things to know about the American Data Protection and Privacy Act]() - [A look at martech investment and innovation]() - [Managing the unpredictable: Getting marketing, sales and operations aligned]() - [Webinar: Marketers’ secrets to overcoming challenges]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()