🔍 Content

We hear it's King. Or maybe the Ace of spades? [View in browser]( | [Share]() [Search Engine Land]() Jul 26, 2022 Jul 26, 2022 Good morning, Search Marketer, let’s talk content. Content is what attracts your ideal customers. Give users a good content experience and they will stay longer – and come back when they’re ready to buy. So how do you make that content? You can start by analyzing the SERPs for micro intents to ensure your content aligns with searcher intent. Once you have all that high-quality content, make sure to keep it updated and optimized. Too much content? Consolidate it when necessary. Finally, mistakes happen, directly or indirectly, when planning and implementing content optimization. Make sure to avoid any that could hurt your ROI. Danny Goodwin, Managing Editor, Search Engine Land & SMX [How to attract your ideal customers with quality content]() Running out of quality content ideas? Attract your ideal customers using these creative, SEO-focused tips. [Read More]() [How to use 12 micro intents for SEO and content journey mapping]() Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find. [Read More]() [Digital Customer Experience: Cordial in Focus]() Find out how Cordial running on AWS lets marketers activate unlimited amounts of real-time customer data to deliver ultra-personalized email messages. [Read more]() [5 ways content helps create a better user experience]() If you give users a good content experience, they will stay longer – and come back when they’re ready to buy. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Read More]() [Creating new content vs. optimizing old webpages: Which is better for SEO?]() You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future. [Read More]() [How content consolidation can improve your SEO performance]() Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how. [Read More]() [Reduce the time and errors involved in managing organic search campaigns]() With thousands of pages, sites, images, and keywords to manage and optimize, SEO has become increasingly complicated, Using an enterprise SEO platform can help. [Read More]() [17 content optimization mistakes affecting ROI]() Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section. [Read More]() [SMX Master Class Early Bird rates expire this Saturday!]() Register by this Saturday, July 30 to enjoy Early Bird savings — just $199 per Master Class — and get ready for live, actionable training + in-depth Q&A on SEO, PPC, GA4, and more. [Choose your Master Class]() From MarTech - [Brands’ cost-cutting moves are costing them customers]() - [Get your front row seat for the race to be the B2B revenue platform of record]() - [What is marketing performance management and how can it help you?]() - [TikTok is setting the ground rules for social media]() - [How to decide if you’re ready for a customer journey orchestration solution]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()