🔍 How to maximize performance with Performance Max

And how to use data to empower your SEO and digital strategies. [View in browser]( | [Share]() [Search Engine Land]() Jul 25, 2022 Jul 25, 2022 Good morning, Search Marketer, are you using Performance Max campaigns yet? Happy halfway-to-Groundhog Day! I thought I’d celebrate by once again, asking if you’ve taken the leap into Performance Max. If you’re just as tired of hearing about PMax as we are writing about it, stick with us a little longer. Search Engine Land contributor Menachim Ani has put together an awesome guide on how to create PMax campaigns, what settings to use and hot tips on improving lead quality. Read it [here](). Nicole Farley,Editor [How to set up Performance Max campaigns the right way]() Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success. [Read More]() [Google updates advanced location options for Performance Max campaigns]() Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only. [Read More]() [Research: Latest digital marketing trends to better connect with customers]() Discover the new ways marketers are delivering exceptional experiences. [Read more]() [Google Merchant Center auto-tagging now supported on all shopping experiences]() You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy. [Read More]() [Webinar: Google Performance Max: Strategies for building optimal campaigns]() Learn how Performance Max campaigns differ to Google Shopping campaigns and best practices for building campaigns that deliver [Learn more]() [The latest jobs in search marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. [Read More]() [Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022]() The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Read more.]() [How to empower your SEO and digital marketing strategy with data]() Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat. [Read More]() [SMX Master Class Early Bird rates expire this Saturday!]() Register by this Saturday, July 30 to enjoy Early Bird savings — just $199 per Master Class — and get ready for live, actionable training + in-depth Q&A on SEO, PPC, GA4, and more. [Choose your Master Class]() From MarTech - [TikTok is setting the ground rules for social media]() - [How to decide if you’re ready for a customer journey orchestration solution]() - [How is marketing operations evolving?]() - [The latest jobs in martech]() - [Webinar: What you need to know to rise above economic and buyer uncertainty]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()