🔍 Don't let seasonal traffic fool you

And Twitter’s ranking algorithm explained [View in browser]( | [Share]() [Search Engine Land]() Jul 06, 2022 Jul 06, 2022 Good morning, Search Marketer, now that you are back at your desk after the Fourth of July weekend, this is just a reminder to not let seasonal traffic fool you. I cannot tell you how many times I see search marketers and SEOs suggest there is some sort of Google Search algorithm update over a holiday because they see big traffic drops in their analytics. It is expected to see big traffic changes on a holiday. So when you compare Monday, the Fourth of July to the previous Monday, June 27, you will generally see big differences. That is normal. People are searching less for your sites or client sites on holidays. Barry Schwartz,Holiday querier [TikTok abandons plans to bring shopping to the U.S.]() Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go. [Read More]() [Twitter’s algorithm ranking factors: A definitive guide]() A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent. [Read More]() [Top 5 secrets your search bar is hiding]() Your search bar is hiding secrets in plain sight. Do you know how to uncover them? [Read more]() [How to use Google Ads Competitive Metrics]() Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance. [Read More]() [The surprising ways SEO and web accessibility are linked]() Join a panel of agency, compliance and disability leaders to hear about how web accessibility can deliver better results and enhance SEO. Learn how to mitigate legal risk and also boost your clients’ businesses. [Learn more]() [Why you should invest in branded keywords even if your company ranks #1 on Google]() Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP. [Read More]() [Google Analytics 4: A guide to the Traffic Acquisition Report]() Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data. [Read More]() [The benefits of using digital asset management platforms]() Digital asset management can play a vital role in your marketing organization, unifying onlineand offline marketing channels and leading to more efficient marketing resource allocation. [Read more.]() [4 proven methods to improve Google RSA conversion rates]() Learn how experimenting, and a little detective work, can optimize conversion rates even further than machine learning. [Read More]() [Your hard work deserves recognition: Enter the 2022 Search Engine Land Awards now!]() Earn new business, boost company morale, showcase your amazing work, and enjoy well-deserved praise from the search marketing community. Submit your application to by next Friday, July 15, to lock in Early Bird savings — $100 off per entry! [Enter now]() From MarTech - [8 major email marketing mistakes and how to avoid them]() - [AR/VR: Marketing in three dimensions]() - [How clean, organized and actionable is your data?]() - [MarTech Replacement Survey: The top 5 solutions replaced]() - [Native video tops social media in brand awareness study]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()