🔍 I visited Google for an SEO meetup

And leveraging automated bidding strategies for maximum PPC performance [View in browser]( | [Share]() [Search Engine Land]() Jun 29, 2022 Jun 29, 2022 Good morning, Search Marketer, Monday night I went to the Google NYC office for an SEO meetup. This was my first time doing an in-person SEO meetup and visiting Google’s office in more than two years. It was a small event, attended by about 50 SEOs, mostly from the New York area. Google’s Daniel Waisberg hosted the event and Danny Sullivan spoke about why Google does algorithm updates. Glenn Gabe discussed some of the new Google search user interface experiments and why they are important to stay on top of. Finally, I was honored to interview SEOs Lily Ray and Romain Damery about hiring, talent, and some SEO topics. There was plenty of networking time and one-on-one time with some Googlers. I know some of you missed it, so I put together a fun [video]() of the experience, but I was not allowed to record the talks. Just keep in mind that I’m not trained in video editing. Barry Schwartz,SEO video producer [Leveraging automated bidding strategies for maximum PPC performance]() Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results. [Read More]() [TikTok introduces Attribution Manager with flexible windows]() Advertisers will have the ability to choose longer windows that are more in line with their conversion goals. [Read More]() [Create campaign impact by reaching the Workday Consumer]() Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. [Read more]() [How to build a framework for PPC measurement in 2023]() Here'a a review of the measurement tools that are available right now that should serve as the building blocks. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn More]() [Yoast SEO Premium now offers IndexNow]() Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites. [Read More]() [Facebook testing new sidebar, channels for groups]() The new features aim to make it easier for users to find and participate in group discussions, events, and experiences. [Read More]() [A CDP is not a CRM, DMP or marketing automation platform]() Download this MarTech guide to customer data platforms to find out exactly what a CDP is and whether or not you need one. [Learn more.]() [Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch]() Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study. [Read More]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more. [Choose your Master Class]() From MarTech - [How to turn the great buyer resignation into B2B career opportunities]() - [HubSpot customers paying 12% more than in 2021]() - [Closing your team’s technical gap without hiring]() - [Marketers want better features from their martech solutions]() - [AI and machine learning in marketing: Are you deploying the right models?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()