🔍 Finding weird SEO stuff

And, learn how to access traffic acquisition data in GA4 in a few easy clicks. [View in browser]( | [Share]() [Search Engine Land]() Jun 24, 2022 Jun 24, 2022 Good morning, Search Marketer, do you set aside any scheduled time to find weird stuff? What do you do when you come across a situation you can’t solve by following your typical checklist or process? According to Search Engine Land contributor [Mark Jackson](), it’s all about finding weird stuff (FWS). You need to pull some threads and follow the trail. How? Some ways to FWS in SEO include: - Using the site: query - Reviewing the history of a website - Google searching the brand Check out Jackson’s article for [more places to find weird stuff](). It may be your key to unlock SEO success. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Google Analytics 4: A guide to the Traffic Acquisition Report]() Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data. [Read More]() [Top 4 data challenges among agency clients]() Be mindful of these potential pitfalls in a marketing landscape where data reigns king. [Read More]() [Create campaign impact by reaching the Workday Consumer]() Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. [Read more]() [Googlebot will crawl and index the first 15MB of content per page]() Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page. [Read More]() [Webinar: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic]() Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic. [Read More]() [TikTok commits to updating ad policies to better align with EU rules]() The social media platform has made significant improvements to safety over the last year, but they still have a long way to go. [Read More]() [Twitter launches Campaign Planner]() Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers. [Read More]() [How to measure influencer performance]() The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. But measurement is still a head-scratcher. This guide from Fohr will provide you with tips on defining and showcasing success. [Learn more.]() [Twitter launching Branded Likes]() The custom emojis were previously only available to large brands paying a premium. [Read More]() [NBCUniversal, Google competing to help Netflix deliver ad-based option]() Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership. [Read More]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more. [Choose your Master Class]() From MarTech - [PepsiCo’s strategies for marketing via online games and esports]() - [How unifying customer profiles is paying off for this iconic travel brand]() - [Rethinking the marketing planning process for an agile world]() - [Movable Ink’s Da Vinci thinks outside the campaign box]() - [Facebook agrees to revamp adtech over discrimination charges]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()