🔍 That's a wrap on SMX Advanced 2022!

And your least favorite part of PPC is revealed. [View in browser]( | [Share]() [Search Engine Land]() Jun 16, 2022 Jun 16, 2022 Good morning, Search Marketer, thank you all for an amazing SMX Advanced! More than 8,000 of you joined us this year at SMX Advanced and we just have to say wow! What a turnout. Day 2 of the event started with an awesome keynote from Brad Geddes on finding the balance between creativity and automation. If you missed it you can catch it [here](). All SMX Advanced recordings will remain available until EOD August 31. And speaking of automation… We asked and you answered! Last week we sent out a survey asking you what your least favorite thing about PPC was. Overwhelmingly, your answer was automation! Check out the [results](). Nicole Farley,Editor [Search marketers agree: automation the least favorite part of PPC]() We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second. [Read More]() [How to find the balance between creativity and automation in PPC]() Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns. [Read More]() [How paid marketers are fighting back against the Fake Web]() Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves. [Read More]() [Google Search Console item classifications updated to show valid or invalid]() This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement. [Read More]() [Webinar: Build an Integrated Search Strategy Across Google, Amazon and YouTube]() In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. [Learn more]() [17 content optimization mistakes affecting ROI]() Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section. [Read More]() [DuckDuckGo drops below 100 million searches per day]() After having over 100 million searches per day since January 2021, the privacy focused search engine has been under that figure for the past few months. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Read More]() [Apple’s ad business may reach $6 billion by 2025]() Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market." [Read More]() [Actionable, advanced search marketing training]() Now available: Unlock exclusive, free access to 70+ sessions, keynotes, and Overtime Q&As loaded with expert-level search marketing tactics — only at SMX Advanced. [Start Training Now]() From MarTech - [Attentive launches Concierge SMS product]() - [Does your marketing team need an SEO platform?]() - [MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap]() - [MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data]() - [5 enduring trends in martech]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()