🔍 SMX Advanced Day 2 goes deeper on search marketing

And AdSense testing shopping links [View in browser]( | [Share]() [Search Engine Land]() Jun 15, 2022 Jun 15, 2022 Good morning, Search Marketer, thousands of people attended [SMX Advanced]() yesterday and it was an amazing experience. Day 2 today will feature more amazing, deep and useful sessions on SEO and PPC. If you want to chat with me this morning, I’ll be in the coffee talk with Lily Ray and Vanessa Fox at 10:30 a.m. ET. Then we have our lead keynote talk with Brad Geddes on balancing creativity and automation in PPC. You are not going to want to miss our Google algorithms update session with Glenn Gabe. We also have talks on content driven AI, Core Web Vitals and the evolving SERP landscape, plus so much more. SMX Advanced is 100% free this year for the first time. Join us – and thousands of your fellow search marketers – today. [Register here](). Barry Schwartz,SMX Advanced Moderator [New shopping links for Google AdSense]() Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window. [Read More]() [Why 100% indexing isn’t possible, and why that’s OK]() While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality. [Read More]() [Should your business ever take a break from doing SEO?]() SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why. [Read more]() [5 tips to develop authoritative content for Google and searchers]() Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users. [Read More]() [Webinar: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic]() Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic. [Learn more]() [SEO reporting to impress: How to successfully report your SEO process, efforts and result]() SEO reporting is critical for SEO success, and you should prioritize it accordingly. [Read More]() [We’ve crawled the web for 32 years: What’s changed?]() A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers. [Read More]() [Every time you type a question into Google, the results page can look completely different]() There are more than 40 different interactive elements or SERP features that can appear. Similarweb analyzed the most popular and the best strategies. [Read more.]() [Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch]() Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study. [Read More]() [[Today] Actionable, advanced search marketing training]() Join us online today — Wednesday June 15 — at SMX Advanced to explore expert-level search marketing topics, tactics, and trends. (On-demand access is included with your free pass!) [Register for free]() From MarTech - [CloudShare integrates product experience platform with HubSpot]() - [IAB releases proposed standards for in-game ads]() - [Salary and Career: Julia Monahan gets the data to support the hunch]() - [Are you a Marketer or Maestro? The answer has a big impact on your salary and career]() - [What you need to know to grow your e-commerce business]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()