🔍 Google makes it easier for hotels to list rates

And, Google Ads releases automation best practices [View in browser]( | [Share]() [Search Engine Land]() Jun 06, 2022 Jun 06, 2022 Good morning, Search Marketer, last week was busy! Google is aiming their sights at hoteliers. The release of these three new features should make it easier to list, change and update rates right through their Google Business Profiles, rather than through complicated feeds and spreadsheets. Google will also support travel industry protocols and remove the requirement for a Hotel Center account. Though no launch date has been set, this news comes just in time for what is shaping up to be the busiest travel season since the pandemic. And let me just take a minute to introduce myself. I’m Nicole and I recently joined the Search Engine Land team. I’m looking forward to keeping you informed on the latest and greatest news in PPC and Paid Social. Feel free to say [hi]() or share any tips and suggestions. Nicole FarleyEditor [Google introduces three new travel products for hotels]() Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. [Read More]() [Google Ads shares three automation best practices]() Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy. [Read More]() [The top five digital marketing courses in the U.S.]() It’s essential for today’s marketing professionals to possess a complete digital marketing skillset and keep them current and growing. [Read more]() [When and how to analyze UX metrics to improve SEO]() Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. [Read More]() [Google updates its title algorithm for multi-language or transliterated/scripted titles]() Make sure your titles match the language and/or script of your page or Google may change it for you. [Read More]() [Webinar Tomorrow: Content Comes First--Transform Your Operations With DAM]() When it comes to promoting and selling products, content is the beginning of everything. Join our experts to learn more. [RSVP Today!]() [Google Chrome’s Topics API test going public July 1]() Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. [Read More]() [Yandex CEO and founder resigns following sanctions]() Arkady Volozh's departure is the latest in a tumultuous period for Russia's search engine since Russia invaded Ukraine. [Read More]() [New Twitter ‘Search Subscribe’ feature coming soon?]() You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn more.]() [The latest jobs in search marketing]() On the hunt for something new? Check out who's hiring in search marketing this week. [Read More]() [[Next week] Actionable, advanced search marketing training]() Join us online, June 14-15, to explore the latest, most sophisticated search marketing topics, tactics, and trends — only at SMX Advanced. [Register for free]() From MarTech - [How ABM strategies can accelerate marketing and sales velocity]() - [Email marketing benchmark report shows personalized subject lines under-perform]() - [Broaden your marketing ops talent perspective]() - [So you think you’re a martech genius?]() - [What is email marketing and how are platforms helping brands succeed?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()