🔍 3 content marketing strategies to support SEO success

Plus, the Google Analytics 4 guide for PPC [View in browser]( | [Share]() [Search Engine Land]() May 31, 2022 May 31, 2022 Good morning, Search Marketer, and welcome back. We [ran a piece last week]() highlighting four elements of what makes content “good,” according to research by Google and Talk Shoppe. Here were the four main elements. - Relevant. People want content relevant to their interests. - Intellectual. People want content that introduces them to new things. - Sensorial. Good storytelling is all about the details. - Emotional. It makes them feel something. These are solid and not surprising. I might add “Necessary” to the list. Good content asserts its right to exist. It fills a need, even if you, or your customer, didn’t know they had it. Create necessary content, and you can’t lose. Henry Powderly,VP, Content [3 content marketing strategies to support SEO success]() SEO success relies on high-quality content. Learn how to ensure that your content meets this standard. [Read More]() [Google Analytics 4 guide for PPC]() Want to use Google Analytics 4 for paid search. This article walks through you get right out of the box. [Read More]() [Webinar: Explore three easy search intelligence tactics that will help you dominate your competitors.]() Join us and learn how to save time with competitive monitoring, track performance over time, and see your competitor’s spend and ad copy. [Learn more]() [The latest jobs in search marketing]() On the hunt for something new? Check out who's hiring in search marketing this week. [Read More]() [9 ways to become an SEO problem-solver]() Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach. [Read More]() [Spotify, Meta update political ad offerings for 2022 election cycle]() New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections. [Read More]() [Advanced. Actionable. Virtual. Free.]() Explore the latest, most sophisticated search marketing topics, tactics, and trends with a host of experts — online, June 14-15, at SMX Advanced! [See the agenda]() From MarTech - [A winding path to marketing and analytics]() - [Contentstack debuts no-code Automation Hub]() - [Why we care about advertising: A marketer’s guide]() - [Instacart launches shoppable ads]() - [The rise of omnichannel content platforms]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()