🔍 Google's latest ad experiment

Plus, a sad, dark side of SEO. [View in browser]( | [Share]() [Search Engine Land]() May 23, 2022 May 23, 2022 Good morning, Search Marketer, today we remember our friends, Many are still reeling from the loss of Bill Slawski, an original in the SEO world. Sadly, we’ve faced several of these gut-punches in the past few years. We lost Hamlet Batista in the thick of the pandemic. Then we lost Russ Jones. Then SE Ranking’s Tatiana Perebeinis was murdered in Ukraine. And there are more. “Community” is one of those buzzwords in marketing today, but the search world knows what it really means to have a community. We celebrate together, share freely and sometimes bicker. But we care, for the profession, and its people. Here’s to the great ones, gone too soon. Henry Powderly,VP, Content [New mobile Google ad experiment puts favicon in-line with display URL]() A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results. [Read More]() [Google launches video health tools to help publisher monetization]() A handful of automated tools from Google will help publishers get a better view of their video inventory. [Read More]() [Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO]() This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content. [Read More]() [Webinar Tomorrow! Data-Driven Answers to Achieve Omnichannel Success]() See how brands can deliver sublime customer experiences by meeting current data, security, and personalization challenges with ambitious strategies and first-rate technology. [There’s still time to RSVP!]() [How to ensure influencers help your SEO campaigns]() Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers: [Read More]() [Google Search Console page experience report now tracks more desktop search features]() This may lead to an increase in impressions in your page experience report and performance reports. [Read More]() [Advanced. Actionable. Virtual. Free.]() Explore the latest, most sophisticated search marketing topics, tactics, and trends with a host of experts — online, June 14-15, at SMX Advanced! [See the agenda]() From MarTech - [Marketing operations talent is suffering burnout and turnover]() - [Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses]() - [Unveiling our first MarTech Intelligence Report on email marketing platforms]() - [How product analytics can unite marketing and product teams to boost customer lifetime value]() - [Create a B2B GTM strategy that buyers, execs and revenue teams love]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()