Plus, Google reveals new image ranking signal, inclusive schema [View in browser]( | [Share]() [Search Engine Land]() May 12, 2022
May 12, 2022 Good morning, Search Marketer, change is good, right? It can be sad and exhilarating to see how our tech expectations change. What was once a revolutionary device, the iPod, entered retirement this week. It changed how consumers accessed their music, and eventually their videos. That’s until it ushered in the equally revolutionary iPhone, which eventually made it obsolete (my iPod Classic still sits on my bookshelf). Compare that with Google’s search engine. As we watched Google’s I/O conference yesterday, it’s just striking to see how the engine has evolved from 10 blue links to being able to filter image results by skin tone, or dive into 3D street views, or use images for “near me” queries. The search experience of old just feels so … obsolete, doesn’t it? Check out some of our converge below while I see if I can get this old iPod to keep a charge. Henry Powderly,VP, Content [Google’s My Ad Center lets users control their ad experience, follow brands]() A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories. [Read More]() [Google multisearch to gain near me support]() Soon you will be able to search by image for matches of places, stores or restaurants near you. [Read More]() [How-to guide: Create a sustainable, high-performing SEO and content strategy]() Organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor. [Read more]() [Google reveals new image ranking signal, inclusive schema]() Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema. [Read More]() [2022 Playbook: Transform With Google]() Google’s unified platform allows organizations to quickly and easily transform their digital marketing capabilities. Out-of-the-box features unlock a marketer’s ability to design, activate, and measure campaigns seamlessly. [Learn more.]() [An SEO guide to audience research and content analysis]() Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it. [Read More]() [Google Responsive Search Ads: What you need to know]() Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs [Read More]() [RSAs. E-A-T. GA4. See the tactic-packed SMX Advanced agenda!]() 50+ experts-only sessions, keynotes, Overtimes (live Q&A!), and networking opportunities — 100% advanced, 100% actionable, 100% free.. [See the agenda]() From MarTech - [A 12-step guide for implementing a digital asset management system]()
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