🔍 Sharing the knowledge

And search ad revenue is growing fast, really fast [View in browser]( | [Share]() [Search Engine Land]() Apr 13, 2022 Apr 13, 2022 Good morning, Search Marketer, can you imagine if we worked in a community that did not share its knowledge as much as search marketers do? I cannot. Yes, many of us compete for the same RFPs and projects but at the same time, we are all willing to help each other with complex strategies and problems. Many of us publish large case studies, tactical advice, our successes and our failures so that we can learn and grow from our peers. The pattern continues and others who may have read a case study might end up sharing their own and how their tactics influenced their results. For the past two-plus decades, this community has shared countless tips and advice with others — often expecting nothing in return. And it makes me proud to be part of that sharing, in my little way, and to also remind you that for the first time ever, SMX Advanced is free this year – [so go register]() and get some amazing and free tactical SEO and PPC advice from your peers. Barry Schwartz,Part of the community [U.S. search ad revenue grew 33% to $78 billion last year]() Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format. [Read More]() [Google claims to fix Google Analytics latency issues]() If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date. [Read More]() [2022’s trends in digital marketing]() Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. [Read more]() [Enterprise SEO: Lessons from 20 years in the trenches]() Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises. [Read More]() [Webinar Tomorrow: 3 Ways Google Performance Max Campaigns Boost Paid Search in 2022]() Google recently released their Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel. However, as with any automated advertising platform, it’s best to oversee and guide the overall strategic direction to ensure campaign success. Join paid search experts from Adthena to learn three ways to boost your Google Performance Max campaigns to ensure they deliver real business results. [There’s still time to RSVP!]() [How to get started in Google Analytics 4]() Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. [Read More]() [5 things your Google Data Studio PPC Dashboard must have]() Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio. [Read More]() [Advanced. Actionable. Free.]() Unlock the world-class programming, invaluable live Q&A, and brand-safe, actionable tactics SMX Advanced is known… all for FREE and all without leaving your desk. No expense reports. No airline ticket. No kidding. [Secure your free spot now]() From MarTech - [Brightcom partners with Intent IQ]() - [Digital audio and video ad spending increased more than 50% last year]() - [The Digital Markets Act will have downstream effects on marketers and consumers]() - [Good morning: The sweet smell of … failure?]() - [How to plan for problems with proactive customer service]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()