Plus, a tale of two search engines [View in browser]( | [Share]() [Search Engine Land]() Apr 11, 2022
Apr 11, 2022 Good morning, Search Marketer, this space could be yours. We are currently on the hunt for someone â journalist, marketer, PPC geek â to [join Search Engine Land as a writer]() on topics related to paid search, paid social, e-commerce and more. Weâve got more details below. A few other items to kick off your week. - Submit your job openings [to our weekly form]().
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- Remember that Google views AI-written content [as spam]() (though it just trained Google Docs [to write summaries for us](), go figure). Henry Powderly,VP, Content [Indexing: A tale of two search engines]() In Part 7 of our Messy SEO series, we look at the differences between Bing and Googleâs indexing of MarTechâs content. [Read More]() [The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021]() And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge. [Read More]() [Lessons in Buying Group Marketing â Learning to dance with your sales team]() While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. [Read more]() [Search Engine Land seeks editor to cover paid search marketing]() Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. [Read More]() [Webinar: Measurement in a Cookieless World - Are You Ready for Whatâs Next?]() Effective measurement is a fundamental pillar of all marketing. But measurement is becoming increasingly difficult in todayâs privacy-first world. With the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution? Join this webinar to find answers. [Thereâs still time to RSVP!]() [The latest jobs in search marketing]() On the hunt for something new? Check out who's hiring in search marketing this week. [Read More]() [Twitter will let you leave a conversation through âunmentioningâ]() A new unmentioning feature lets you and your brands leave Twitter threads. [Read More]() [Advanced. Actionable. Free.]() Unlock the world-class programming, invaluable live Q&A, and brand-safe, actionable tactics SMX Advanced is known⦠all for FREE and all without leaving your desk. No expense reports. No airline ticket. No kidding. [Secure your free spot now]() From MarTech - [Worldwide spend on marketing to hit $4.7 trillion by 2025]()
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