🔍 Reputation matters

Plus, how to create a three-tier buyer persona blog strategy to increase revenue. [View in browser]( | [Share]() [Search Engine Land]() Apr 05, 2022 Apr 05, 2022 Good morning, Search Marketer, does your reputation precede you? In SEO, much of our focus is on content and technical optimizations and how other marketing channels (PPC, social, email, etc.) can amplify our SEO efforts. One area that doesn’t get enough discussion? Your reputation – how people think and feel about your brand. No amount of SEO* can make up for a bad reputation. (*Typically.) Where does that reputation come from? People are judgy. Everything your brand does matters because just about everything your brand does impacts SEO. What you tweet on Twitter. How you treat your customers or clients. The quality of your product, service or content. All of this (and more) can be the difference between a great or poor reputation. Word of mouth is not a score you can see in a tool. But it is an invisible metric that can impact your ability to be found, generate revenue and grow. Your SEO, brand and reputation are separate, yet connected, influencing and interacting with each other. Getting all of these to work in harmony is the key to having strong SEO and a strong brand. Danny Goodwin,Senior Editor [7 reasons why people believe SEO myths]() Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise. [Read More]() [How to create a three-tier blog strategy to increase revenue]() Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. [Read More]() [Twitter and Talkwalker: Using cultural insights to execute your strategy]() Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting places to discuss these events and for brands, this means it’s necessary to keep a pulse on conversations and trends at all times. Join Twitter, Talkwalker and Khoros in our upcoming panel to find out how brands benefit from consumer intelligence to transform cultural moments into winning strategies. [Register here]() [Google Business Profiles add new recycling attribute]() This new attribute may help your business stand out from the competition in the Google local results. [Read More]() [SERP feature trends every SEO must know]() Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. There are more than 40 different interactive elements or SERP features that can appear. So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. Find out the best strategies to leverage and how. [Read it now.]() [Google brand SERPs: Why you must dominate People Also Ask]() It's time to pay attention to People Also Asked questions asked around and about your brand in Google's SERPs. Here's why. [Read More]() [Geotargeting optimization: How region impacts your PPC results]() Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI. [Read More]() [Discover cutting-edge solutions, technologies, and tools for free]() Sign up now to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. [Register For Free]() From MarTech - [MiQ announces post-cookie programmatic package]() - [ActiveCampaign extends Slack integration]() - [Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort]() - [Why testing is a marketer’s most powerful tool]() - [Good morning: Have you tried your own customer experience?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()