Plus, busting 15 myths around content strategy [View in browser]( | [Share]() [Search Engine Land]() Mar 30, 2022
Mar 30, 2022 Good morning, Search Marketer, can Google use AI to generate a better meta description than you? Google Docs automatically generates content summaries for you. I tested it out with five articles I’ve recently written and it was surprisingly good. Also, I didn’t write the previous two sentences. That is an auto-generated summary by Google, based on text I had written in a Google Doc about Google Docs auto-generating summaries. (Am I getting too meta?) I use Google Docs all the time to write content. But before this new technology was added to Google Docs, I’ve never considered it to be an SEO tool. If writing meta descriptions (or excerpts or summaries) is a struggle for you or your team, read all about it in [Google Docs can write your meta descriptions](). TLDR: You won’t lose your job to the machines. At least, not yet. Danny Goodwin,Senior Editor [Google Docs can write your meta descriptions]() Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out. [Read More]() [15 content strategy myths debunked]() Content may still be king, but you need the right approach, strategy and talent. Let's clear up some common myths about content strategy. [Read More]() [Lessons in Buying Group Marketing – Learning to dance with your sales team]() While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. [Read more]() [AIOSEO WordPress plugin integrates Microsoft Clarity]() What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience. [Read More]() [A proven process for creating eCommerce content at scale]() From SEO considerations to managing writers, creating great eCommerce content is challenging. Doing it at scale is even harder. This guide from Crownd Content will show you how to go about it. [Learn more.]() [How to write compelling ad copy in a Smart Bidding landscape]() Writing compelling ad copy can be challenging, but there are many automated processes that can help. [Read More]() [Want to speak at SMX Advanced? We want to hear your ideas]() Here's what we’re looking for in SMX Advanced session pitches and tips for submitting a compelling session proposal. [Read More]() [TODAY: Discover cutting-edge marketing technologies for FREE]() Join us online today at MarTech to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. Available live and on-demand! [Register Now]() From MarTech - [Metaverse jobs surge as businesses scramble to grow VR presence]()
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