🔍 We've got a Google algorithm update

Plus, 3 ways we can connect with Gen Z [View in browser]( | [Share]() [Search Engine Land]() Mar 24, 2022 Mar 24, 2022 Good morning, Search Marketer, and it’s update time. Google yesterday released its third product review update, the first algorithm update of 2022. The release is supposed to build upon the previous two, which aims to better surface high-quality reviews and penalize – though Google says it’s not a penalty – thin and low-quality reviews. There’s more on that below. Also, now that there’s more urgency to get set up on Google Analytics 4, we suggest checking out Colleen Harris’s workshop on GA4 from our recent SMX Master Classes. The [replay is still available](). Henry Powderly,VP, Content [Google releases March 2022 product reviews update with additional ranking criteria]() The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. [Read More]() [3 ways marketers can connect with Gen Z consumers]() Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort. [Read More]() [CRM data is messy, but it can clean itself up]() Flawless CRM data can’t be achieved by cleaning up database tables through one-time processes, no matter how many of those processes you employ, or how frequently. It can only be achieved by enforcing rigor in a system of record with integrated, repeatable, ongoing data services. Read more for some characteristics that make up a reliable system of record, and why it’s a more effective path to ongoing efficiency and accuracy of CRM data. [Read more]() [Google releases Partner Program directory in latest effort to rebuild program]() After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate. [Read More]() [The SEO’s Guide to JavaScript: Everything You Need to Know]() You don’t have to learn how to program in JavaScript to be a rockstar SEO. But that doesn’t mean you can put JavaScript out of your mind. JavaScript does impact SEO, and if you’re not proactive about it, your pages will underperform in the SERPs. Thankfully, the stuff you need to know isn’t that technical. Download this free white paper for everything you need to know. [Learn more.]() [PPC salaries: How much in-house and agency search marketers make in 2022]() This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer. [Read More]() [Meta rebrands automated ad products, shopping campaigns coming soon]() Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. [Read More]() [Join us this Tuesday & Wednesday at MarTech for FREE]() Join us at MarTech, online this coming Tuesday and Wednesday (March 29-30), to explore dozens of time-saving marketing technologies that will help you mine valuable first-party data, streamline marketing operations, and drive more ROI. [Register Now]() From MarTech - [Easy returns can enhance the customer experience]() - [How to use the metaverse and NFTs to sell products and raise awareness among new customers]() - [InMobi releases independent ad mediation platform]() - [Everything is measurable in marketing]() - [Good morning: The unpredictability at the heart of marketing]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()