🔍 Google Analytics 4 replaces Universal Analytics

Plus, free hotel booking links arrive on Google Search and Maps [View in browser]( | [Share]() [Search Engine Land]() Mar 17, 2022 Mar 17, 2022 Good morning, Search Marketer, and get ready for more change. It’s no secret that Google eventually planned to [replace Universal Analytics with Google Analytics 4]()(GA4), but now we have a deprecation date: July 1, 2023 is when Universal Analytics properties will stop processing new hits. Since its launch in October 2020, search marketers have largely ignored GA4, citing a confusing user interface, missing reports and lack of integrations, among other factors. Google will hopefully remedy these issues ahead of the deprecation date (*fingers crossed*), but regardless, [dismissing GA4 is no longer an option](). Data previously processed in Universal Analytics will be stored for at least six months after the deprecation date, giving you plenty of time to export your reports — after that, they’re gone for good. This is important because Google hasn’t announced any plans to bring that historical data over to your GA4 properties, so unfortunately, we have to assume that’s not going to happen. If you haven’t already set up your GA4 properties, this is your wake-up call: Get it done ASAP because you’re not collecting data until it’s configured, and the more data you have, the more effective you’ll be in the post-Universal Analytics era. George Nguyen,Editor [Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4]() It’s time for search marketers to shake off the inertia and adopt Google Analytics 4. [Read More]() [Microsoft’s Automotive Ads get more placements, roll out globally]() More placements may help businesses like car dealerships get in front of more potential customers. [Read More]() [Enabling with technology, differentiating through humanity]() The pandemic has spurred the adoption of technology at an amazing (and sometimes alarming) rate, but many organizations are mistakenly focusing exclusively on digital transformation without trying to bridge the divide between tech and humanity. [Read more]() [Google’s free hotel booking links arrive on Search and Maps]() The expanded capabilities may be good news for hotels, but not so much for online travel agencies. [Read More]() [PPC campaign launch checklist]() Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets. [Get your copy now!]() [How to prepare for an SEO sales call]() Asking these key questions and doing some organic research will massively help you when selling SEO services. [Read More]() [Google business profile reviews posting bugs should be resolved soon]() Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week. [Read More]() [The science of SEO explained...]() Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns. [Free Download]() From MarTech - [Marketo’s March ‘22 release: Let’s chat]() - [Why we care about virtual events: The ultimate marketers’ guide]() - [TrustRadius adds LinkedIn intent data integration]() - [Impact.com acquires Pressboard]() - [Study finds iOS 15 is inflating email open rates]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()