🔍 How to boost your paid search performance

Plus, Google's new Business Profiles API pulls call history into your CRM [View in browser]( | [Share]() [Search Engine Land]() Feb 18, 2022 Feb 18, 2022 Good morning, Search Marketer, and we’re kicking off today with a shout-out… To Melissa Liu! In case you missed it, her first article — [4 ways to boost your paid search performance]() — was published on Search Engine Land last week. Melissa currently has some huge bragging rights because her article is the most read article about PPC so far this month. Congrats, Melissa! Make sure to put it on your reading list if you haven’t read it yet. As Melissa notes in her article, paid search marketers are swimming in data. In her article, she shares tips and examples on how to get smarter about timing, decode target audience behavior, and “scream” the right message with your ad copy. Melissa is associate media director, search, at the RPA advertising agency. Make sure to follow her on [Twitter]() or connect on [LinkedIn](). Hopefully, you’ll be reading more great content from her soon on Search Engine Land. Melissa was also part of [Search Engine Land’s Mentorship Program]() last year. Spoiler alert: the mentorship program will return in 2022. If you’re interested in becoming a mentor, or being a mentee, watch your inbox (this newsletter specifically) for more details soon. Danny Goodwin,Senior Editor [How to avoid international SEO mistakes]() International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. [Read More]() [Amazon and Visa come to a truce over fee increases]() After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores. [Read More]() [Why marketing automation is crucial to your success]() As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. Learn more about how marketing automation can streamline your processes to reduce costs, improve productivity, and boost efficiency. [Read more]() [Google vs. Edible Arrangements: Court rejects ‘theft’ claim]() Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite. [Read More]() [Why your website needs Site Search]() Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today?” Site Search is the single most important piece of technology on your site that is used by visitors and customers to tell you exactly what they’re looking for, and in return, they expect results. [Learn more.]() [Google launches Google Business Profiles calls API]() Businesses can pull call history data from this API and into their CRM software. [Read More]() [TikTok’s brand safety center consolidates transparency updates, announcements and partnerships]() As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. [Read More]() [Take your search marketing skills to the next level]() Book your $249 SMX Master Class now and join us LIVE online, March 8-9, for a two-day deep dive featuring actionable tactics and ample Q&A with your expert instructor. [Choose your Master Class]() From MarTech - [Spotify acquires Podsights and Chartable]() - [The B2B customer journey is set on a digital track]() - [LiveRamp’s ATS identity solution adopted by Hearst magazines]() - [How to use QR codes to leverage CTV and cross-channel campaigns]() - [Who thinks you’re customer-driven, you or your customers?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()