🔍 Does Google care what search marketers think?

Plus, how you can adjust to redefined keyword matching [View in browser]( | [Share]() [Search Engine Land]() Feb 03, 2022 Feb 03, 2022 Good morning, Search Marketer, do you appreciate feedback? I certainly do, even when it’s uncomfortable to confront my own shortcomings. Looking back on our recent coverage, it seems Google does as well. Yesterday, the company finally launched its [revamped Partners program](), which has been about two years in the works. Paid search practitioners were initially up in arms over the new requirements (which included doubling the 90-day spend threshold, a new optimization score requirement as well as a 50% Google Ads certification quota), but in the two years between that first announcement and now, Google seems to have heard us. “The TLDR of it is that this new program is a big improvement over the previous version,” said Greg Finn of Cypress North. This is happening on the organic side as well: SEO professionals were understandably upset about Google’s title changes last year ([so were we]()). “Fortunately, many people submitted feedback and examples to Google, which caused them to acknowledge that they were still refining the title change,” Lily Ray of Amsive Digital told us for our [title changes recap]() article. “Since then, it’s clear Google has made improvements to the title overwrites and even reverted many of the worst offenders back to their original