🔍 Why entity search is necessary for SEO success

Also: Google sued over location data collection, Neeva search is free, and more. [View in browser]( | [Share]() [Search Engine Land]() Jan 25, 2022 Jan 25, 2022 Good morning, Search Marketer, and beware the drop! SEO — and all of marketing really — most days can feel like your favorite roller coaster or thrill ride. You know, sort of like the Tower of Tower at DisneyWorld (one of my all-time favorites). You do all the things to get your site or your clients’ sites as high up as you possibly can in Google (or insert channel here). Then, the bottom falls out. Suddenly. Without warning. What happened? Is it something you did? (Couldn’t be!) Google did? (Quite possibly!) Or even something your client — or another person at your company — did without telling you? (All signs point to yes!) Now, you have to find out. Because everyone, at some point, will experience the drop. It’s scary. It’s breath-taking. It might make you scream in horror. But in just a few seconds, once you’ve recovered from that drop, it’s time for that exhilarating climb back up. Ready to do it all over again! I hope so. Because we’re all on one marketing rollercoaster together — and this thrill ride never ends. Danny Goodwin,Senior Editor [Why entity search is necessary for SEO success]() Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. [Read More]() [Evolving Core Web Vitals tactics using Cloudflare and WebpageTest]() In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles. [Read More]() [Why marketing automation is crucial to your success]() As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. Learn more about how marketing automation can streamline your processes to reduce costs, improve productivity, and boost efficiency. [Read more]() [New lawsuit targets Google over location data]() Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads. [Read More]() [Webinar: 3 Ways to Conquer Your Paid Search Competition in 2022]() The world of Paid Search is constantly evolving at lightning speed which means the rules of 2021 do not apply for 2022. Join this webinar and find out how to maximize your return on search investment and get ahead of your competition in these three strategies: Spend Efficiency, Share of Search, and Creative Insight. [RSVP Today!]() [Neeva seeks to expand user base with free subscriptions]() Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. [Read More]() [Become a master of search marketing in 2022]() Level up your SEO, PPC, and analytics skills with the SMX Master Classes — live, two-day deep dives led by search marketing legends. Get one for $199, or mix and match to save 15%! [Choose your Master Class]() [5 ways marketers can support entry-level SEO talent]() With a huge demand for SEO specialists, marketers shouldn't neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. [Read More]() From MarTech - [Attorneys general sue Google over location marketing practices]() - [Zefr promises brand safety on TikTok with new AI offering]() - [Prioritizing data privacy leads to brand trust]() - [Good morning: Please fill out this form]() - [What are marketing automation platforms, what do they do, and how is the vendor landscape changing?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()