SearchCap: CRO tips, local search proximity & paid search analytics

[Search Cap]( [Search Engine Land]( Featured story [39 questions with Google at SMX West]( Mar 31, 2017 by Eric Enge Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. From Search Engine Land [3 steps to a successful channel marketing program]( Mar 31, 2017 by Digital Marketing Depot Overcome three challenges to accelerate local channel sales and transform your channel marketing program. [Getting the most bang for your buck: 11 CRO opportunities]( Mar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips! [The newest addition to the marketing mix’s Ps: Proximity]( Mar 31, 2017 by Brian Smith Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. [Paid search analytics: What treasures are hiding in your data?]( Mar 31, 2017 by Jacob Baadsgaard Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren't using your data effectively, you may be missing out on major opportunities to improve your performance. [Search in Pics: Google silence box, a noodle cafe & rusty Googlebot]( Mar 31, 2017 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. From Marketing Land [Keep your marketing campaigns organized across media platforms]( Mar 31, 2017 by Digital Marketing Depot Disorganization is one of the issues that companies face when it comes to marketing and digital media, but there are ways to reduce its impact. [Search & social integration: Takeaways from SMX West]( Mar 31, 2017 by Caitlin Jeansonne Search and social don't have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results to provide stronger results. [Reaching users wherever they are]( Mar 31, 2017 by Josh Todd Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel. [How to decide ‘Should I bid?’]( Mar 31, 2017 by Kevin Lee Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work. [Snapchat makes it possible to search for Stories by keywords]( Mar 31, 2017 by Danny Sullivan The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app. [Google Maps ad traffic steadily growing]( Mar 31, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. [Baidu becomes Google’s biggest ally in mobile page speed]( Mar 31, 2017 by Hermes Ma Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. [Are you grateful for digital?]( Mar 31, 2017 by Lewis Gersh In a world where we're bombarded with digital interruptions, it's hard to feel grateful for digital. So what's a marketer to do? Columnist Lewis Gersh has an answer to the conundrum. [April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more]( Mar 31, 2017 by Matt McGee The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway. [Reddit launches a new self-serve ad platform]( Mar 31, 2017 by Tamar Weinberg New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported. [Facebook expands branded content program, will mark posts as ‘paid’]( Mar 31, 2017 by Tamar Weinberg Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for. Search News From Around The Web Industry [In Boston? Meet Up With Google's Gary Illyes](, Search Engine Roundtable Local & Maps [Google My Business Suggested Changes Issue](, Marc Zwygart | Pulse | LinkedIn Link Building [The Top Link Building Strategies For 2017](, Opportunities Planet Searching [No more time to noodle: meet the winner of the Doodle 4 Google competition!](, blog.google SEO [Ask Yoast: Too many links in navigation menu?](, Yoast [Google Says Their Duplicate Detection & Clustering Is Stable](, Search Engine Roundtable [Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This! - Whiteboard Friday](, Moz [Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews](, GetFiveStars SEM / Paid Search [The slow (but inevitable) advent of CRO in the PPC world](, SEM Rush [Your First Look At The Impact Of Google's Exact Match Update](, PPC Hero Search Marketing [4 Keyword Mapping Goals](, Search Engine People [Google updates “Right to be forgotten” form](, MediaMaze [Video: Google Confirmed Fred, Never Denied An Update, Won’t Use Machine Learning & More](, Search Engine Roundtable [Attend Search Engine Land's SMX Advanced, the conference for experienced search marketers: June 13-14, 2017]( Join us at [SMX Advanced](, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. [View the agenda]( to see the current session lineup. [Register]( today for expert-level tactics from the best search marketers in the industry. 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