🔍 3 do's and don'ts for attracting new clients

Plus, you can now link Google Analytics 4 to Google Search Console [View in browser]( | [Share]() [Search Engine Land]() Dec 16, 2021 Dec 16, 2021 Good morning, Search Marketer, did you know you can Google vendors to buy backlinks from? This may surprise you as doing so is against Google’s guidelines, so why would it show such a thing? And, why would it allow you to run ads selling backlinks? I even saw one ad that read “Buy Backlinks (White Hat)” — whatever that means. One might argue that since Google serves results for buying backlinks, it implicitly endorses doing so, which is not the case. Those results aren’t endorsements in the same way that Google isn’t endorsing the countless listings it serves every minute. Google does remove content from the search results in [a few instances](): to comply with laws and to protect personal content, like medical information. This is why things that search marketers and users may disagree with, like [antisemitic memes](), may still show in the results. It’s a careful balancing act that Google must perform to protect users and itself. George Nguyen,Editor [You can now link Google Analytics 4 to Google Search Console]() The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics. [Read More]() [3 do’s and don’ts for attracting new clients]() Search marketers share the strategies that have won them clients as well as the tactics that flopped. [Read More]() [How to effectively deliver the results of your work to clients]() One of the most challenging aspects of providing SEO services is proving the value of your work to clients. To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them. [Read more]() [Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process]() Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark. [Read More]() [PPC campaign launch checklist]() Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets. [Get your copy now!]() [How marketers can create linkable content to drive more site traffic]() Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to. [Read More]() [The science of SEO explained...]() Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns. [Free Download]() [Three PPC targeting tactics that power every stage of the funnel]() "You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels." [Read More]() From MarTech - [Using intent as a unit of B2B campaign measurement]() - [How to improve campaign quality in a digital-first world]() - [To know your customers, ping their phones]() - [Theorem adds creative optimization to its LinkedIn offering]() - [Good morning: Sustainable marketing is a thing]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()