🔍 The most popular Yelp search filters

Plus, customers can see through your fake sales widgets [View in browser]( | [Share]() [Search Engine Land]() Dec 13, 2021 Dec 13, 2021 Good morning, Search Marketer, “Only 1 available.” I’ve left a tab in my browser open for several days now and the friendship bracelet I was looking at (for my two-year-old niece and I) still says there’s just one in stock. Even if that’s true, it seems a bit…manipulative, doesn’t it? It’d be easy to lie on platforms like Etsy or eBay by telling the platform you have less available than you actually do. During my research on [how to navigate supply chain issues](), multiple marketers recommended that retailers be as transparent as possible with their messaging so as to frame expectations, which can greatly influence customer satisfaction and lifetime value. So, why shouldn’t that transparency be applied outside of inventory shortages? Consumers go to your product pages to learn more, comparison shop and, if you’re the best fit for their needs, make a purchase. While there are appropriate uses for some of these tactics (we have an early bird rate countdown for [SMX]()), customers don’t need an artificial sense of FOMO, time pressure or manipulative/predatory sales tactics — some people even shop online to avoid these influences. So, drop the gimmicks and test it out for yourself, perhaps the less salesy approach will make customers feel more respected, which might lead to more conversions. George Nguyen,Editor [Exclusive: The most popular Yelp search filters]() While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories. [Read More]() [Google Ads refreshes custom columns UI and adds new metrics]() When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. [Read More]() [3 lessons for creating a more unified customer experience]() As the world embraces more in-person interactions, things aren’t going to just go back to the way they were before. The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. [Read more]() [Search marketers should remember their power in the Google-SEO relationship]() Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model. [Read More]() [PPC campaign launch checklist]() Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets. [Get your copy now!]() [How Google and Yelp handle fake reviews and policy violations]() A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures. [Read More]() [Online tomorrow: Free one-day intensive for serious SEOs]() If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know. 100% live, 100% virtual, 100% free. Register now and join us online next Tuesday, December 14! [Register for free]() [December 13: The latest jobs in search marketing]() On the hunt for something new? Check out who's hiring in search marketing this week. [Read More]() Shorts - Search marketers prefer to specialize. Azeem Digital polled the search community on whether they’d rather specialize in one discipline or be a generalist, working across channels. [Almost 40%]() of respondents say they’d prefer to be a generalist, which surprises me because it’s difficult enough staying up to date with changes in a single discipline. - The SEO Quiz. Freelancer Matt Tutt has published a fun little [SEO quiz]() in Web Stories format. There are some noteworthy cameos in there, including Rejoice Ojiaku, [winner of the 2021 Search Engine Land Award]() for Advancing Diversity and Inclusion in Search Marketing, Google’s John Mueller and more. - Just for fun. Let’s start Monday off with some laughs. Those who benefited from the November core update may relate to [this meme]() from Justus Blümer. We had two product reviews updates this year and Marie Haynes Consulting shared [what 2021 might’ve been like]() for those sites. And, Google’s John Mueller really gave us a peak into his musical tastes last week with his own renditions of [Imagine]() by John Lennon and [What is Love]() by Haddaway. From MarTech - [Criteo negotiating to acquire IPONWEB]() - [Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes]() - [Brand familiarity drives social commerce]() - [Good morning: Logistics is a huge part of CX]() - [Multicultural curation is the future in marketing and advertising]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()