🔍 A retrospective; covering search marketing for over 18 years

Google helps you find the right healthcare provider [View in browser]( | [Share]() [Search Engine Land]() Dec 03, 2021 Dec 03, 2021 Good morning, Search Marketer, yesterday marks the 18th year anniversary of when I first started my journey writing about search marketing. Honestly, it absolutely amazes me how, day in and day out, there is so much to write about the topic. There is just so much changing, so much news, so many topics that come up every day, it is so much fun covering search marketing. Who would have thought that one would be able to write between five to ten articles every single day of the work week in such a niche industry, with new topics to cover all the time. It is just amazing. I love how the search marketing space changes so rapidly, I love the breaking algorithm update stories, I love how the community rallies around each other to support one another. I absolutely love being a part of the industry and have had the opportunity to help catalog it here on Search Engine Land for the [past 15 years]() and on the Search Engine Roundtable for the [past 18 years](). Barry Schwartz,Search marketing historian [Google Search lets you see if a doctor or healthcare facility takes your insurance]() Make sure to update your healthcare client's Google Business Profile and website to ensure Google is showing accurate details. [Read More]() [When Google’s title change goes wrong]() In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages. [Read More]() [Webinar: 2 Lights to Guide Your Google Paid Search Path to Success in 2022]() Marketers spend billions of dollars in paid search deployed across tens of thousands of campaigns. The challenge is dealing with all the complexity that creeps in while managing those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies. In this live webinar, learn how to drive performance from your campaigns in less time with more confidence. You’ll hear about the challenges that Adthena customers have faced and the steps they took to forge ahead. [RSVP Today!]() [Google adds PrestaShop to list of e-commerce integrations]() Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. [Read More]() [SMX Build: Free one-day intensive for serious SEOs]() If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know. [Register For Free]() [3 tactics to improve CTAs for increased relevance and conversions]() CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. [Read More]() [How to set up Google Analytics 4 using Google Tag Manager]() Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. [Read More]() Shorts - Google algorithm hell. Google’s John Mueller confirmed that, in super rare cases, a [site can land in Google algorithm hell or limbo](). This is when a site was hit by an algorithm update and then that algorithm update has not run again, so it is stuck in a lower ranking position because Google has not refreshed the algorithm to release the site. We suspected this [several years ago]() but now it is confirmed. - Links from new sites. Some folks are worried about getting links from or linking out towards new sites. Google’s John Mueller said [new site links are fine and natural]() — not all sites on the web are 15+ years old. - Indexing whole pages. Just a reminder, that Google indexes your whole web page, not individual parts of your web page. So, if someone tells you that Google will index the header and the footer separately from the rest of the page, you can [point them to this tweet from John Mueller of Google who says otherwise](). - Happy Hanukkah. Google has some easter eggs, or should I say, donuts, dreidels and menorahs for Hanukkah this week. Yes, Hanukkah is this week and if you search Google for any related terms, you will not just see the [Google Search Hanukkah decorations]() but you will also see a few other easter eggs including a [pagination bar made up of donuts and a menorah that you can light](). From MarTech - [Pega combines customer journeys with AI-driven next-best-actions]() - [Use this assessment to gauge team alignment with agile marketing values]() - [FuboTV acquires AI vision platform Edisn.ai]() - [How ABM strategies bring marketing and sales together]() - [Jana Partners slams Zendesk’s proposed Momentive acquisition]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()