🔍 Google goes 1-1 in European courts as EU upholds $2.8B fine

Plus, how the platforms we use might be distracting us from the work that matters [View in browser]( | [Share]() [Search Engine Land]() Nov 11, 2021 Nov 11, 2021 Good morning, Search Marketer, I’m picking up what my colleague Barry put down in yesterday’s newsletter intro. TL;DR from yesterday: “Your focus should be on the larger picture, but that picture is painted with all these distractions that you see across the week and month of client work,” Barry Schwartz said. As I was reminded during an Overtime Q&A session at SMX Next, the platforms we work with have their own interests, and sometimes we allow that to disproportionately distract us because we are reliant on them. Here’s an example: On Tuesday, an attendee commented to Michelle Morgan and Joe Martinez, founders of Paid Media Pros, “If you are a Google Partner, they have told us that auto-apply recommendations help keep you in the program.” While the Google Partner program does carry some perks, if it doesn’t help you achieve your overarching goal, which might be generating leads or sales for your clients, it is still just a distraction. “I don’t care about the Partner program — Google doesn’t pay me money. Your customers are going to pay your account money,” Martinez said. “I’m going to do what’s best for my client’s account, not what Google wants to recommend,” he added, caveating, “The recommendations could have good suggestions, but I don’t feel like I should be punished if I don’t want to implement them.” I think Michelle Morgan summed it up perfectly: “Whether it’s for your company or for your clients, it is in your best interest to get the best results, not make Google happy.” Sometimes, your pursuit of the best results just happens to make platforms happy (which is often the case on the organic side), but even if it doesn’t, it’s more important for you to stay true to your objective. George Nguyen,Editor [Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking]() The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively. [Read More]() [List of Googlebot IP addresses released]() Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. [Read More]() [PPC campaign launch checklist]() Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets. [Get your copy now!]() [Google is testing the IndexNow protocol for sustainability]() After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. [Read More]() [New features out for Google Ads Editor version 1.8]() Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor. [Read More]() [There's still time to attend a live SMX workshop]() Dive deep into advanced Google Ads, advanced SEO, technical SEO, content-friendly SEO, or Google Analytics 4 with a live, two-day SMX workshop, beginning today at 12:00pm ET. [Choose your $249 workshop now]() [Ready to go out on your own? Building a digital marketing business from scratch]() Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. [Read More]() From MarTech - [How marketers can upgrade their 3D digital experiences]() - [4 reasons to consider implementing a custom CDP]() - [LinkedIn is leaning into community]() - [Good morning: Your customers have questions]() - [How Reckitt gained a competitive advantage with first-party data]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()