SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more

[Search Cap]( [Search Engine Land]( Featured story [Google: Hacked sites increased 32% in 2016]( March 20, 2017 by Barry Schwartz Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks. From Search Engine Land [Google to further dilute exact match in AdWords; will ignore word order & function words]( Mar 17, 2017 by Ginny Marvin Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. [DMOZ has officially closed after nearly 19 years of humans trying to organize the web]( Mar 17, 2017 by Danny Sullivan The closure marks the final end of a chapter of humans trying to organize the web. [Your playbook for click-to-call paid search is here]( Mar 20, 2017 by Digital Marketing Depot Search has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses. [Twiggle offers plug-and-play semantic search to online retailers]( Mar 20, 2017 by Greg Sterling Company says its sophisticated search can be implemented without replacement of existing enterprise search. [Google thaws (a little) on defamation cases]( Mar 20, 2017 by Chris Silver Smith Possible legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. [SEM account management: How to improve account performance]( Mar 20, 2017 by Ted Ives In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well. [Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere]( Mar 20, 2017 by Amy Gesenhues Today's animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals. [What happens when Google pushes into branding and messaging?]( Mar 20, 2017 by Pauline Jakober As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. [What is customer marketing?]( Mar 20, 2017 by Sponsored Content: Act-On Maybe it’s time to rethink your approach... From Marketing Land [How to scale content creation for social and digital channels]( Mar 20, 2017 by Digital Marketing Depot The changing consumer landscape is forcing marketers to create content differently. [Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers]( Mar 20, 2017 by Barry Levine The marketing cloud’s CMO suggests ways to counter the dwindling of email diversity. [A proven method for building a strong PPC account team]( Mar 20, 2017 by Jeff Baum What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. [Three foolproof steps to excellent AdWords ads]( Mar 20, 2017 by Matt Lawson With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. [Advice for AMP-curious publishers]( Mar 20, 2017 by Barb Palser Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. [Report: Bad bots are swarming virtually every website and login page]( Mar 20, 2017 by Barry Levine The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth. [eBay to offer 3-day shipping for 20M items in new Guaranteed Delivery policy]( Mar 20, 2017 by Amy Gesenhues With the rollout of Guaranteed Delivery this summer, eBay buyers will be able to filter results that include 1-day and 2-day delivery terms. [A digital marketing CEO’s prescription to cure advertising fraud]( Mar 20, 2017 by James Green As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward. [Is your marketing career progressing as it should be?]( Mar 20, 2017 by Matt Umbro The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory -- from first entering the industry to becoming a team leader. [Google is making a big change to exact match keyword targeting in AdWords]( Mar 20, 2017 by Ginny Marvin Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants. [What is customer marketing?]( Mar 20, 2017 by Sponsored Content: Act-On Maybe it’s time to rethink your approach... Search News From Around The Web Link Building [Ranking Without Backlinks, and Penalties Still Apply](, Ignite Visibility Local & Maps [Google Maps lets you record your parking location, time left at the meter](, TechCrunch [Journey under the Earth’s surface in Street View](, Google Maps Blog [Street View comes to Tunisia and a Vanuatuan volcano](, Google Earth Blog Searching [Google Image Search Action Buttons Go Missing For Some](, Search Engine Roundtable [Google's Search Lead: I Can't Go After Individual Problems In Search Results](, Search Engine Roundtable [How the Internet of Things Is Reshaping Search](, CMS Wire SEM / Paid Search [Cashing in With ABM Strategies in Existing PPC Accounts](, Clix Marketing PPC Blog [Google Display Network Targeting: Boost Top-of-Funnel Traffic for Uniform Audiences](, Aimclear Blog [Two New Analytics Academy Courses and Year-Round Certification](, Google Analytics Blog SEO [How To Export Search Queries From Google Search Console To Compare Clicks And Impressions After An Algorithm Update](, GSQI [7 Easy-to-Forget SEO Steps You Should Take Every Time You Publish](, Copyblogger [A Short & Sweet SEO Checklist for New Websites](, Search Engine Journal [Google's Top Stories Inclusion Is Algorithmic, No Hand Selection](, Search Engine Roundtable [Helpful Tips for Doing Search in a Low-Volume Niche](, Moz [How To Check If Your SSL HTTPS Website Still Uses HTTP URLs](, Search Engine People [Why Does User Intent Matter So Much to Your SEO?](, Content Marketing Institute [Will Linking to Wikipedia Hurt Your Google Ranking?](, Small Biz Trends [Search Engine Land's SMX West is back: March 21-23, 2017]([SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!]( Join us at [SMX West](, THE search marketing conference to feed your obsession with SEO and SEM. 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