SearchCap: Google site closed, penalty recovery & shopping ads

[Search Cap]( [Search Engine Land]( Featured story [Google gives SEO tips on how to handle day-long site closures]( Feb 28, 2017 by Barry Schwartz Need to turn off your website for a period of time, but worry your Google rankings will drop? Here are some tips from Google's John Mueller on how to handle it. From Search Engine Land [Intro to Agile Marketing: Work faster and smarter by changing how you work]( Feb 28, 2017 by Digital Marketing Depot Live Webinar: Wednesday, March 8, 2017 at 1:00 p.m. ET (10:00 a.m. PST) [Sharing is caring: Click share and post-holiday shopping success]( Feb 28, 2017 by Matt Lawson Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. [Link free or die]( Feb 28, 2017 by Julie Joyce Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are. [Abdul Sattar Edhi Google doodle celebrates Pakistani humanitarian who founded Edhi Foundation]( Feb 28, 2017 by Amy Gesenhues Today would have been the 89th birthday of the philanthropist and humanitarian who spent his life crusading for those in need. [After rare Google confirmation of on-site penalty, Natural News is back in Google’s index]( Feb 28, 2017 by Barry Schwartz HealthNews.com confirms being reincluded in the Google index after being deindexed last week. From Marketing Land [A better way to build martech software]( Feb 28, 2017 by Digital Marketing Depot A mix of tried-and-true software development methodologies, along with creative partnerships, can serve as the catalyst to allow you to unlock your team and product’s potential. [YouTube debuts TV subscription service, at $35 a month for 6 accounts]( Feb 28, 2017 by Tim Peterson Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. [5 ways you can improve your new business’s visibility on Google Maps]( Feb 28, 2017 by Wesley Young Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. [Why martech data should drive ad tech]( Feb 28, 2017 by Chuck Moran Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend. [Need to contact Google My Business support? Use Twitter!]( Feb 28, 2017 by Greg Gifford While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). [Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network]( Feb 28, 2017 by Ginny Marvin What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? [Google isn’t actually tackling ‘fake news’ content on its ad network]( Feb 28, 2017 by Ginny Marvin Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites -- and the types of scams it is aimed at. [YouTube viewers now consuming 1B hours of video content a day]( Feb 28, 2017 by Amy Gesenhues The Wall Street Journal reports YouTube's daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S. [Google and others expand initiative launching new RCS messaging platform]( Feb 28, 2017 by Barry Levine The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps. [Using social media to jump-start your content marketing strategy]( Feb 28, 2017 by Jordan Kasteler Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. [Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering]( Feb 28, 2017 by Barry Levine The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards. [Report: The PC is over, the ‘app boom’ is, too]( Feb 28, 2017 by Greg Sterling Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe. Search News From Around The Web Industry [2017 Engage (Social PPC & Psychographic Full-Day Intensive) Mini-Interview: Marty Weintraub](, SEMpdx Local & Maps [Your Google My Business Page in 2017: How Hard Is It to Mess Up?](, LocalVisibilitySystem.com Link Building [How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)](, Moz [How We Use Blogger Outreach To Promote Content And Build Links](, ahrefs.com Searching [Answer: Weather causes pain?](, SearchReSearch [Google's Picture Of Trump Considered "Disrespectful"?](, Search Engine Roundtable SEO [Why Your Blog Needs SEO](, problogger.com [Adding Sitelinks Search Box Schema for Site Search in Google Search Results](, The SEM Post [Bad Ads Usage Practices That Can Hurt Your SEO](, Search Engine Journal [Google Search Console Search Analytics Report Showing Emojis](, Search Engine Roundtable [Google: How to Optimize Podcasts for SEO](, The SEM Post [How to Find Easy SEO Copywriting Opportunities](, SuccessWorks [How to Look at SEO as a Digital Marketer](, SEM Rush [Top 6 SEO Misconceptions You Need to Be Aware of in 2017](, SEM Rush [Yoast SEO 4.4](, Yoast SEM / Paid Search [How To Use Adwords Campaign Drafts And Experiments](, PPC Hero Search Marketing [7 Things Google PageSpeed Insights Doesn’t Tell You](, State of Digital [How Voice Technology is Shaping the Future of Search Marketing](, vertical-leap.uk [Search Engine Land's SMX West is back: March 21-23, 2017]([SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!]( Join us at [SMX West](, THE search marketing conference to feed your obsession with SEO and SEM. 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