SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar

[Search Cap]( [Search Engine Land]( Featured story [6 ways to grow your podcast audience with SEO]( Feb 8, 2017 by Stephan Spencer Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play. From Search Engine Land [Google Data Studio now connects to Search Console]( Feb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. [Pinterest’s Lens app turns your phone’s camera into a search bar]( Feb 8, 2017 by Tim Peterson On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull related items on Pinterest. [It’s time to get ready for the holidays (Yes, really!)]( Feb 8, 2017 by Dave Davies It's February, and you know what that means -- the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017. [Bing Ads rolling out list exclusions for retargeting ads]( Feb 8, 2017 by Ginny Marvin Audience exclusions will be available in all markets. [5 A/B testing resolutions you should embrace in 2017]( Feb 8, 2017 by Sponsored Content: Zarget Quick, insightful ideas to take your A/B testing a notch higher. From Marketing Land [3 local SEO tips that deliver business results]( Feb 8, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. [Why is marketing so dang hard?]( Feb 8, 2017 by Scott Vaughan As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. [Pinterest’s Lens app turns your phone’s camera into a search bar]( Feb 8, 2017 by Tim Peterson Pinterest's version of Google's Goggles will roll out to iPhone and Android users in the US sometime soon. [National Retail Federation predicts online sales will grow 8% to 12% in 2017]( Feb 8, 2017 by Amy Gesenhues The NRF's chief economist says online sales will continue to increase this year, driving retail industry growth. [NewsWhip opens up its history to show the social lives of stories]( Feb 8, 2017 by Barry Levine The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites. [mParticle announces single SDK for OTT streaming TV apps on Roku]( Feb 8, 2017 by Barry Levine The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools. [Devices don’t buy products; people do]( Feb 8, 2017 by Asa Whillock As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. [Pop the personalization filter bubbles and preserve online diversity]( Feb 8, 2017 by Chris Glushko The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko. [Data: Store closings generate new shopping patterns, especially among Millennials]( Feb 8, 2017 by Greg Sterling The retail future involves fewer stores, which become 'product playgrounds.' [5 A/B testing resolutions you should embrace in 2017]( Feb 8, 2017 by Sponsored Content: Zarget Quick, insightful ideas to take your A/B testing a notch higher. Search News From Around The Web Industry [4 SEO Career Trends in 2017 [New Research]](, Search Engine Journal Local & Maps [Google Local Pack Showing Stars For Listings With One Review](, Search Engine Roundtable [Google's Waze App Is Morphing Into A Low-Cost Congestion Fighter Via Carpool](, Forbes Searching [Android Wear 2.0: Make the most of every minute](, Google Blog [Bug: Google Showing Desktop URLs In Mobile Results](, Search Engine Roundtable [Corpus for Classifying Search Queries by User Intent](, Web Search [SearchResearch Challenge (2/8/17): Large numbers of ladybugs and dogfish?](, SearchReSearch SEO [Did the Groundhog Update Just Take Place at Google?](, Go Fish Digital [#AskanSEO: Questions on What Affects SEO Visibility](, Search Engine Journal [Can an A/B Test Tool Really Make SEO Experts Obsolete?](, SEO Theory [Five Really Terrible SEO Ideas](, Smokehouse SEO [Google Doesn't Crawl to See What is On 404 Pages; No SEO Benefit](, The SEM Post [Google Search Algorithm Update February 7th Likely](, Search Engine Roundtable [Google: HTTPS URLs More Likely To Be Canonical In Google's Duplicate Content Clustering Algorithm](, Search Engine Roundtable [Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People](, Moz [SEO Basics: How to improve your mobile site](, Yoast [The ROI of SEO: How to Calculate the Value of Organic Search Traffic](, Optimist SEM / Paid Search [A Google AdWords MCC Account Can Manage 85,000 Client Accounts](, Search Engine Roundtable [Bing Ads Keyword Planner available for FR and DE customers](, Bing Ads Blog [Hidden Costs in your Bid Strategy: Incremental Measurement](, PPC Hero [How To Use AdWords Ads IF Functionality](, PPC Hero [Search Engine Land's SMX West is back: March 21-23, 2017]([SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!]( Join us at [SMX West](, THE search marketing conference to feed your obsession with SEO and SEM. 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