🔍 New report on diversity, inclusion in SEO

Plus, Google’s latest local test shows missed calls. Oct 09, 2020 Good morning Search Marketer, welcome to Friday, I hope you have some nice weekend plans. Nicole DeLeon’s North Star Inbound has released its [Diversity and Inclusion in SEO report](. It is an in-depth, detailed look at 326 SEOs perceptions of and experiences with bias and discrimination across different groups, including BIPOC and LGBTQ+. Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. Within their own companies, 59% of BIPOC respondents and 56% white respondents said bias and discrimination is a problem. The report outlines the impact that gender, racial, ethnic, sexual orientation and other biases have on those who experience discrimination, including decreased productivity, earnings and well-being. In addition to comments from respondents, one of the most instructive and impactful pieces of the report is the section on microaggressions and the subtle and not-so-subtle ways bias and discrimination take form. Whether you’re a manager, a client or a teammate, I encourage you to [take a look](. And, Nicole’s [full write-up]( is available on the Moz blog. Store hours, services and inventory fluctuations during the pandemic have led to a surge in customer calls to local businesses. Google is [testing a new “call history” feature in Google My Business]( to let businesses see and respond to missed calls from their Search and Maps listings. The feature relies on Google forwarding numbers and missed calls will be reported in a calls tab in GMB. Ginny Marvin,Editor-In-Chief Social Short Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers, [Gil David of Run DMG]( shared on LinkedIn. Why we care. This does not mean 28-day attribution will be able to continue. It’s expected browser changes to cookie handling will mean the 28-day window essentially no longer works and Facebook will still have to move to 7-day default attribution. 5 critical elements for local marketing success This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons. [Read more »]( Search Shorts More on Google Caffeine. Google Caffeine. Did you know that internally at Google, they do not call it Caffeine? Well, Gary Illyes from Google talks about that and [more around how the Google Caffeine indexing system works in the latest Google podcast](. Web Stories in Google Discover. Web Stories are now live [in the Google Discover feed]( but they are not at the top of the feed, [they are only towards the top explained Google’s Vamsee Jasti on Twitter](. Change of address tool. The [change of address tool in Google Search Console is a setting, not a progress status tool](, explained John Mueller of Google. What will you learn at SMX? Mobile-first indexing, on-SERP SEO, paid social optimization; soup-to-nuts content marketing… attend SMX online, December 8-9, for actionable tactics that can help you address crucial search marketing challenges for just $149. [See the agenda! »]( What we're reading We've curated our picks from across the web so you can retire your feed reader. [8 Effective Content Ideation Methods]( – Koozai [Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences]( – Moz [Five ways to protect your ad-supported connected TV experiences]( – Google Blog [Google Updates Experiment Statistics for Quality Raters]( – The SEM Post [How to Build Links in B2B or Niche Industries]( – Siege Media [How we keep you safe online every day]( – Google Blog [Leverage Market Insights For Organic Search]( – BrightEdge [Privacy-Preserving Smart Input with Gboard]( – Google Online Security Blog [Retail insights from Google for 2020 and beyond]( – Vertical Leap [Uncovering the goal mindset]( – Microsoft Advertising [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.